Daimler calls time on Maybach | MotorTorque

20 Мар 2015 | Author: | No comments yet »
Maybach W1

Daimler calls time on

Daimler will run down of its ultra-luxury Maybach marque disappointing worldwide sales.

was resurrected in 2002 with the of the 57 and 62 luxury saloons, after than half a century out of the

Daimler rescued the illustrious that made a name for before the Second World War as an manufacturer, to challenge the likes of and Bentley; sitting above its models.

Unfortunately, after an estimated worth of investment over years, the brand has never claimed a foothold in the international with around 200 unit a year, according to the BBC, sales targets five that amount.

As well as list prices of more £250,000, Maybach has suffered for its heritage with a number of pointing to the similarities between and the S Class which retails at £200,000 less.

While the brand’s cars popular with celebrities Madonna, Jay-Z and Samuel L. it failed to secure the same of interest from the super-rich in the way Rolls-Royce and Bentley consistently do.

The looking exterior of the massive saloons has also come in for and ultimately left it trailing the ‘British’ luxury marques it to emulate and overtake in the most segment in the industry.

Maybach will continue to the 57 and 62 saloons until 2013 Mercedes’ new S-Class goes on Rather than build models, Daimler is rumoured to given the green light to a ‘Pullman’ version of the S-Class.


• Founded in 1909 by Maybach, its first model was ten years later and based on a BMW The test car was called the W1.

Maybach W1

• Maybach’s most famous model was the Zeppelin which its name from the company’s with the famous Zeppelin seen in the First World

• Maybach production was curtailed by the of the Second World War with Maybachs built.

• The rights to were bought by Daimler in more than 30 years the last luxury model off its production line.

• Mercedes revealed a Maybach in 1997 at the Tokyo Motor – pre-cursor to the brands return to the five years later.

• In Daimler revealed the first in 60 years, in the form of the 57 and the 62.

• In 2011, the made the decision to close the of its headquarters in Stuttgart, Germany disappointing sales.

Maybach W1
Maybach W1
Maybach W1

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