Ferrari is ‘undervalued’ and not for sale

16 Мар 2015 | Author: | No comments yet »
Maybach 12

Ferrari is ‘undervalued’ — and not for

Chelsey Smith, 24, of Fenton, poses for pictures next to a 458 Italia (Photo: Todd AP)


AUBURN Mich. — Ferrari be worth $16 billion, according to and Fiat CEO Sergio Marchionnne, but is is not for sale — and never be.

Marchionne, who is presiding over a conference here today to the five-year strategic plan for and Chrysler, said Wall analysts continue to drastically the value of Ferrari.

He said Ferarri’s value is double the $4.6 billion to billion they have Nevertheless, he said the amount is because the supercar brand is not for

Analysts have long Fiat either should or sell the powerful brand. said Ferrari is actually double their valuations, if the brand were to increase to 10,000 vehicles a year as it to new markets.

You keep on getting numbers wrong so I might as teach you the right valuation Marchionne said, half in But to be absolutely categorical about — Ferarri is not for sale.

Marchionne told analysts to that every time place a value on Fiat Automobiles, especially when the is looking to borrow money to growth of other brands. He it is difficult to accurately estimate a for Ferrari because it a price depend greatly on market

The only thing we do know for is that it is a phenomenal repository of and it should never ever be he said. Whenever you think we are get hard pressed for cash, at this.

Today Fiat deliberately Ferrari production to 7,000 a year. A new model is introduced year and each has a four-year They have 8- and 12-cylinder

The most recent, the limited LaFerrari, has sold out its allotment of

Ferrari controlled the Maserati brand for seven years, in 2005. It is one of three luxury that are now part of Fiat Automobiles. The other two are Maserati and Romeo.

Fiat Chrysler is aiming to quadruple the global of its Maserati luxury brand by Harald Wester, CEO of the brand, Tuesday in Auburn Hills.

Maybach 12

The ambitious global expansion is on the company’s plans to launch six new or cars or crossovers over the five years.

Against all Maserati is taking on the boring the giants of the expected, the predictable, who is also CEO of Alfa Romeo, today in Auburn Hills.

said Maserati, founded in struggled in the 1960s and 1970s, but was reinvigorated by Fiat. Fiat Maserati in 1993 but the brand’s sales have been

Maserati’s sales have from 8,600 in 2008 to in 2013.

Wester said the sales should grow to than 75,000 by 2018.

Chrysler Automobiles plans to that rapid growth by the Levante SUV this year, by the Alfieri Coupe, Granturismo and between 2016 and 2018.

By we will be covering the luxury in its entirety, Wester said. We be building ultra luxury with timeless style, we to keep our connection to our racing in tact, and we will further our unique sculpture and Italian



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