Ford goes from Mr Miracle to his polished protege

24 Янв 2015 | Author: | No comments yet »
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Ford goes from Mr. to his polished protege

Alan outgoing CEO of Ford, at the Detroit Show in January with redesigned F-150 pikcup goes on sale in September. Carlos Osorio AP)


Two men with different backgrounds and are making an uncharacteristically smooth of power for Ford Motor. a changing of the guard carefully to be drama-free so the automaker can continue its momentum.

The highly successful Mulally era is at its end. The 68-year-old CEO is over command July 1 to Mark Fields, 53, of the Dearborn, automaker that employs 180,000 with 65 plants the world.

In 2006, Bill brought in the folksy, soft-spoken and Mulally to change the culture and the company.

Mulally, in turn, saw in Fields, the scrappy New Yorker a hot temper. Fields, brought up in the old culture of executive infighting, a Mulally apprentice. He embraced team-focused style and emerged as Fields gained the confidence of the family and board. Today, comes across a more and polished leader.

In the past, Ford got into when people were for the top job, said veteran Michelle Krebs.

Not this The job has been Fields’ to lose he was promoted at the end of 2012 to the newly chief operating officer and assumed responsibility for running operations. The promotion silenced who questioned whether Ford had a succession plan. Mulally at the time that he would be by the end of this year, setting in the turnover..

When promoted to Fields said that has fostered a level of trust seen before during quarter-century at Ford.

Fields dug in as COO

on the new job, Fields essentially from the public eye as he tackled his new with vigor. After a of running the crucial Thursday planning meetings and learning in detail the automaker’s global he reappeared in public with a and easygoing manner.

At auto show events in Fields was unafraid to show his of humor and let his guard down. He that a snowy Michigan is great day for the parts and service He told a women’s forum being married 25 years I that women rule And discussing car design, he said now is the to bring sexy back to the industry. He even answered about his fitness regime, contributes to his boyish looks.

a 25-year company veteran, to have Wall Street’s of confidence. There were no jitters last year Mulally, an investor darling for his efforts, was said to be on a short of candidates to become CEO of Microsoft, the specter he would quickly Ford in Fields’ hands.

the abrupt firing of past Lee Iacocca and Jacques Nasser, the retirement of Alex Trotman or Ford’s abdication in 2006 he found Mulally, the anointing of is a slow and orderly internal

And that is exactly how Executive Bill Ford, great of founder Henry Ford, it. In an interview last week on TV, he said, A lot of great CEOs and then there’s chaos them. Alan and I have about that: the importance of the act of a great CEO is having a great

Tthat pleases shareholders, David Kudla, CEO of Capital Management, an investment firm in Blanc. This is as smooth as you can It makes a big difference to the markets, hate uncertainty.

Partners on a mission

With Fields on the running things, the partnership has Mulally the freedom to polish plans, travel the world and the tangible results of his One Ford which was designed to end the costly of developing separate vehicles for region of the world.

As any successor to a legend, Fields knows the comparisons many will Yet he knows he has benefited from success and tutoring.

Mulally’s ability to execute a product plan and create a able to weather the 2009 crisis and emerge with profit margins will go in corporate annals as the Mulally

When Bill Ford him in 2006, the former Boeing with a penchant for sweater owned a Lexus and admired ways. He relied on data for but mixed his cool calculations a Midwestern folksy charm to hard truths while not his troops.

When he arrived, was strong in trucks but its cars weak.

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What happened to the he asked in his earliest days.

We it, he was told.

You killed it? he replied, the person that it was once best-selling car. The Taurus was revived, put on the full-size car that had generically named Five

He immediately won converts with the of his vision, reducing the number of and encouraging his colleagues to bring him the bad Of course, he reinforced it all with the One mission statement/mantra on a laminated he carries with him everywhere to employees of their collective of creating an exciting viable delivering profitable growth for

Mantra helps save

The One Ford mantra may have tiresome for journalists and other Ford observers.

But it was precisely the troops needed: a clear that didn’t change and on product, said auto Krebs. Mulally’s legacy is his to keep Ford on a clear and path after years of all over on product plans. And he people accountable.

And under global One Ford plan, also was a clear-cut vision to Ford’s products and to make more cost-effective.

Today, is generating strong profits in America and Asia and even its business appears to be on track to be in 2015.

Fields learned a lot from Krebs said. He picked up habits to not get sidetracked and be laser-focused on

Some personnel changes are when a new CEO takes over, but no one Fields to do anything radical. He sustain the momentum and keep the from returning to past

Bill Ford and the board are to keep him on point.


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