Is BMW planning a 9 Series luxury sedan to woo wealthy buyers?…

27 мая 2015 | Author: | No comments yet »
Maybach 12

Is BMW planning a 9 Series luxury to woo wealthy buyers?


BEIJING — Reuters

Last Monday, Apr. 21 2014, PM EDT

Premium auto maker BMW a luxury concept sedan in on Sunday, to gauge customer for a car that would cost than German manufacturer’s flagship 7 Series limousine.

The vehicle, officially called the Future Luxury” but also to as the 9 Series, is aimed at a growing of ultra wealthy clients are coveted by rival brands as Bentley.

Ian Robertson, BMW Group’s board responsible for sales and marketing the car is being presented the Auto show in Beijing as a way to test opinion in the world’s largest car

“There are a number of elements in car and we will gauge what say and then we will take a Robertson said, declining to on whether the vehicle, which carbon fibre, lime and aluminum, will ever go in to

Robertson said that may be a market niche for cars somewhere in the range between and €300,000 ($228,000 to $456,000) and Chinese clients in particular large luxurious cars.

half of tall the 7 Series models made by BMW end up being in China, Robertson said. BMW sales in China are up 25 per cent in the quarter. For 2014 Robertson he expects BMW Group to achieve low digit growth.

The luxury vehicle segment in China 20 per cent last year, volume sales growth rose 14 per cent to reach million units according to the Association of Automobile Manufacturers.

BMW’s effort comes as Daimler is also testing for reviving its disbanded high-end brand, and as the number of millionaires the globe continues to rise.

mid-2012, the number of millionaires has grown by nearly 2 million, the majority of them in the United and Asia, Credit Suisse in its World Wealth Report.

are 98,700 individuals with worth more than (U.S.) each, and by 2018, wealth will jump a 40 per cent to reach $334-trillion, the bank’s study shows.

Maybach 12

Upon being asked there was any truth to the idea Daimler may be on the brink of reviving the brand, Zetsche smiled and “This is speculation. Speculation can be an for us.”

Earlier this Reuters reported that is set to showcase a Maybach branded limousine at both the Guangzhou and the Los auto shows in November.

The is set to cost more than the €165,000 asking price of its flagship, the Mercedes-Benz S600.

stopped making bespoke limousines in 2012 after to sell cars based on a design and costing around failed to gain traction clients. Since mid-2012, the of millionaires worldwide has grown by 2 million.

Daimler also saw double growth in China year-to-date, and is to launch a long-wheelbase version of its compact sedan as well as the production of a sporty four-door coupe.

The new coupe SUV will out mid next year and be built in the U.S. plant in Tuscaloosa, Zetsche said on Sunday.

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