Maybach is Gone What’s Left Behind? Motorward

30 Май 2015 | Author: | No comments yet »
Maybach 12

Maybach is Gone. What’s Behind?

Back in November Daimler’s CEO Dieter Zetsche a drastic decision and announced the Maybach brand will be down starting with This decision was harsh, but for Daimler, since Maybach manage to rise up to its rivals’ and was a financial black hole for the giant.

Looking at the numbers, are catastrophic: in 2010, Maybach only 157 units and less 50 units in 2011. These are pretty far from what had in mind in 1997 when decided to revive the brand by Wilhelm Maybach.

Some say this was caused, in part, by the crisis, but this doesn’t stick if we look at how Maybach’s did in the same time frame: for Rolls-Royce sold 2,711 in 2010, a record for the British owned by BMW, while sold 4,763 units. But couldn’t find its place in the automobiles world. On a market the number of customers with possibilities constantly grew, the brand failed to impress.

But we see why an ambitious project like backed by a giant like turned into a failure, take a look back and see heritage and how this company throughout history.


Despite its sad ending, Daimler’s luxury brand has an important behind it. It was founded in 1909 by Maybach and his son, Karl. has always been close to Daimler and he was always considered to be one of the designers for engines and systems for the automobiles.

He was born on February 9, in Heilbronn, a city near in the Baden-Wurttemberg state, Germany. He had brothers and lost both his when he was just 13 (his died when he was ten, his three years later). some assistance from his Maybach was accepted into the Bruderhaus, a philanthropic institution in This part of his life is important for two reasons. First one is the institution’s founder and director, Werner, noticed young technical skills and encouraged him to his passion by sending him to the school’s workshop. Second is that is where Wilhelm met Gottlieb who was the workshop’s manager. Impressed by abilities, Daimler took him as his in 1865, starting their collaboration, one of the most famous and in the automobile industry.

For Daimler, remained one of his closest friends and until his …, in 1900, worked together in countless In September 1869, they together in Karlshrue at Maschinenbay-Gesellschaft, a and railway wagon manufacturer. Daimler moved to Deutz, an manufacturer based in Koln, where he took Daimler his as his chief designer. This was a when Maybach started on light, high-revs, internal engines which were for ground transport, ships or Also, 1879 was the year his son, Karl, was born, who later play an important in continuing his father’s work.

Following some strong with the management (mainly the owner, Nikolaus Otto, the of the four-strike engine), Daimler Deutz Gasmotoren Fabrik in and set up an independent workshop on the Taubenheimstrasse in Soon, in Octomber 1882, followed and continued his work on engines he started while at

In 1883, Maybach built the horizontal engine, followed by it is known today as the “Grandfather engine, widely considered the of the modern internal combustion The engine was lighter than ones, it had only one cylinder, a hot tube ignition and was specially to be installed on small vehicles. In 1885, the engine was first on a wooden bicycle (thus the first motorcycle was born) and in 1886 it was used on a stagecoach. The was driven by Maybach for about 2 at a top speed of 7.5 mph, while the stagecoach reached a top speed of 10 Funny thing is that living around the workshop know what exactly around there and, by all the metal sounds, used to the police all the time, thinking the two involved in counterfeiting.

Even their inventions were by everyone, Daimler wasn’t with just building for stagecoaches, so Maybach started on an automobile with steel The final product was unveiled in in Paris and it was the first time a speed transmission was used. engine and Maybach are considered important in the development of France’s automobile industry.

Daimler and together founded the Daimler Gesellschaft company in 1890 but times followed. Maybach a year later after disagreements with a few members of the founding his independent workshop. also left, in 1893, but came back in 1894 at the of Frederick Simms, a British who got involved with Daimler. during these years, contribution to the automobile industry was with inventions such as a new radiator with fan and the honeycomb

Following Daimler’s … in Maybach kept building but also started building His first one was commissioned by a wealthy (who was a successful dealer and driver) and its engine was named in honor of Daimler and of Mercedes, the ten year old daughter. The car is now known as the 35 hp (the first time the name was used) and was extremely in racing, which also led to an commercial success.

But Maybach again went conflict with DMG’s and left the company in 1907. Two later, he founded the Luftfahrzeug GmbH, with his son Karl as Back then, Maybach’s business partner was Count von Zeppelin and the company mainly airship engines. In 1912, it was to Maybach Motorenbau GmbH and was very good since War I started (they sold than 2,000 aircraft in that period).

However, the war ended, demand for aircraft dropped and Maybach started more on building his own automobiles. interesting is that neither nor his son ever owned one of the cars built. Actually, Maybach owned a car in his life. Which ended on December 29, 1929, at the age of 83.

The car to come out of the Maybach workshop was the W1, built by Maybach’s son, as a test unit, based on a BMW This happened in 1919.


The first fully functional in the brand’s history will be the W3, launched in 1921 at the Berlin Show, starting the glory for Maybach. Built between and 1928, the W3 was powered by a six cylinder with a 5.7-liter displacement produced 70 hp (51.5 kW). The drive car had four doors and its weight of more than two it was able to reach 68 mph (almost 110 at a fuel consumption of 18-20 per 100 km.

During the seven year run, 305 units were with two versions available, and closed body. As you can see, a W2 missing in between. This one has an story, because in the beginning, the W2 was a of 5.2-liter engines developed for car manufacturer Spyker. However, not all sold and Karl Maybach to use these engines for Maybach to save some of the costs.


The Maybach W5 was actually a more version of the W3. The engine displacement was from 5.7 to 7.0 liters for an impressive boost of 50 hp. That meant the new 120 hp (89 kW) W5 was able to reach a higher top 80 mph. Other than it wasn’t too different from the W3. It was available with an open or a body and was built between and 1928.

Towards the end of the production run, in an “SG” version was launched stands for “speed gear”) had an improved overdrive transmission This type of transmission the car to go faster than 80 mph and the special was activated through a lever, any clutch action involved.

The production run was of around 250 units and one of a Maybach W5 SG Pullman limousine 1926 is the oldest surviving The car belonged to Dr. Vogler, the personal of famous tenor Enrico  has been restored in the and is now on display at the Auto Technik in Sinsheim, Germany.

Maybach 12

The 12’s production run was extremely from 1929 to mid-1930, 200 units built in this The twelve cylinder model the Maybach W5 SG and it was considered one of the best of its times. The 7.0-liter V12 was producing 150 hp and with an advanced three transmission with overdrive was to take the car up to a top speed of more 90 mph.

Despite the car’s size, Karl Maybach a lot of attention to reducing the engine’s as much as possible, so the car’s power to weight ratio was good for that age. it would take a while any other cars would anything similar. Also, experts claim that engine is the predecessor of a famous engine, the 6.0-liter V12 used by AMG models.

As for the design, the Maybach 12 was pretty similar to cars the newly formed Mercedes-Benz and that was because Karl working for them. However, model only prepared the for what was about to come,

Maybach DS7/DS8 “Zeppelin”

in 1929, the Maybach “Zeppelin” was the car manufacturer’s flagship. The first was the DS7, whose name for “Doppel Sechs” (Double reffering to the V12 engine. The 7.0-liter delivered 150 hp, quite similar to the one on the 12, making many experts the Zeppelin just a re-branded But there was more to it. The DS7 featured a speed sequential transmission, was to go as fast as 93 mph and used enlarged bolt main bearing plus camshaft gears from new material called which significantly reduced

The “Zeppelin”, or the DS7 by its official name, was an automobile in those days. the incredible powerful engine, it was huge. At a gross weight of 6,600 lbs it required for drivers in to have a goods vehicle to be able to drive it.

A year after the DS7 debuted, a new was introduced, the DS8. As you can probably engine displacement was increased to providing a significant power of 50 hp. With the total power at 200 hp mated to the five speed transmission, the DS8 became one of the most cars of the time. Also as an open top and closed body, the versions were able to go as as 106 mph.

The Maybach DS7 was in production 1931, while the last DS8 was in 1939.

Maybach W6

Creating technical marvels was extremely to Maybach’s image, but it soon an issue, because such cars were also expensive. And since Europe going through its brightest period, slow sales Maybach to look for alternatives to more cars.

Maybach 12

And this is how he up with the idea for the Maybach W6. In to make it more price he used the existing production where the W5 was built, used the SG engines and put them on the newly DS “Zeppelin” chassis. However, though the car was still able to go mph, the new model’s dynamics heavily influenced by the large What Maybach hoped to with the W6 was to create the image of a affordable “Zeppelin”, which was everyone’s dream car back

But the W6 wasn’t a success and sales to rise to Maybach’s expectations. In the W6 DSG was introduced, which featured a designed twin overdrive system that was supposed to the way the car handled. But sales didn’t significantly and the W6 production was ended in

Maybach DSH

Introduced in 1930, the DSH wanted to cash in some of the attention Maybach was getting launching the “Zeppelin”. The thinking its name is quite strange: it for “Double Six Half” (it had six cylinders) and to show the car’s mutual DNA its larger brother. The DSH was powered by a developed 5.2-liter engine and was attempt to create a more car. Total power was 130 hp and using the four speed transmission it was able to reach a top of 87 mph (140 km/h).

The convertible was similar to the Mercedes-Benz Nurburg but for some reason, the Maybachs more popular. Not too popular because the total number of sold (both closed and open top) was 100, 1930 and 1937.

Maybach SW35, 38, 42

It seems creating a truly affordable car would sell has always a challenge for Karl Maybach. failing to achieve commercial with the W6 and the DSH, Maybach the SW 35 (Schwingachs Wagen) in 1935.

development started from the new SW 35 was unveiled for the first time at the Berlin Motor Show and it everyone with its outstanding and level of luxury. The 3.5-liter six engine (hence the name) 140 hp at 4,500 rpm and was able to take the car to a top of 85-100 mph, depending on the type.

An upgraded version was in 1936, the Maybach SW38, engine displacement was increased to Despite that, power was the same, 140 hp.

The final version of the SW was the SW 42, between 1939 and 1941. also having its engine increased (to 4.2-liters), the car offered the power output as his predecessors, 140 hp. the SW 42 did bring new was an incredible level of Extremely expensive and refined were used and the car was available in a lot of versions (especially the long model). 850 units were so it was really successful compared to models.

Due to the World War II getting serious, car production was ceased in Since the first Maybach was 1,750 cars were in sold in the Maybach factory. the war ends, Karl Maybach rebuilding the factory in Friedrichshafen. Six later, during which he designing engine, he starts on a new Maybach car, but is forced to the project due to lack of funds. One later he retires from the and dies on February 6, 1960, behind an amazing motor

The same year, Maybach GmbH is bought by Daimler and to create special editions of the W108 and W116.

In the second of the ‘90s, Daimler seriously thinking about building a for ultra-luxury car manufacturers such as or Bentley, which were by two of its main rivals, BMW and Volkswagen. And all turned to Maybach. The 1997 Motor Show marked the of a new luxury concept car, will go into production as the 57 and the Maybach 62 (the numbers to the models’ length). The first was sold in 2002 and several were available during the run: long wheelbase and 62S), Zeppelin and Landaulet. The edition 62 Landaulet is the most Maybach ever sold, a list price of more $1.2 million.

Maybachs were also by Mercedes’ traditional tuning Brabus. The Maybach Brabus was in 2004 and it was powered by a twin-turbo V12 that produced 640 hp and 757 lb-ft of According to official specs, it was to sprint from 0 to 62 mph in 4.9 seconds and an electronically limited top speed of 190 However, the high-performance Maybach went into production.

But went wrong with

Why didn’t it succeed in the ultra-luxury First of all, Maybach was with a car built on an older S platform. People did not like and were not willing to pay $400,000 for a S Class with several features. Another reason was the brand never got the attention it During its production run of 10 years, no new has been introduced on the Maybach. You see it first on the S Class, or the A Class, or any class, but not Maybach. And that’s why the probably never saw Maybach as true flagship, like it was to be.

All these, combined with failed attempt to start a with Aston Martin to a new Maybach generation led to Dieter sad announcement. And on December 17, 2002, the Maybach was produced at the Sindelfingen after only 3,000 were built in total, a lot than what Daimler

So what will happen Sadly, it looks like is the end of Maybach and unless some happens in the future, we’ll see a “Maybach” badged car ever the streets again, because announced the name will not be anymore. It’s sad to see a brand name is connected to some that important to the car industry go away, but unfortunately that’s how and business are. As for the ultra-luxury segment, Daimler announced the upcoming S Class will over this task Maybach. To do that, the new Mercedes is announced as being more than ever and will be in three wheelbase versions, an S600 Pullman.

Maybach 12
Maybach 12
Maybach 12


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