Maybach Vs RollsRoyce No Comparison is Possible | CarAdvice

31 Янв 2015 | Author: | No comments yet »
Maybach 62 Zeppelin

Maybach Vs Rolls-Royce No Comparison is

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Maybach exactly how it feels to be the second in a one-horse race. It’s a of ‘trying too hard’, ‘me too’ Phantom that declines to elegant despite being coiffed, and which has failed to up to its masters’ sales expectations and right around the world.

South Korean-styled S-Class?

A of historical cachet, at least Germany, has led to nouveaux riche rappers like Jay-Z, West and The Birdman becoming the de facto ambassadors. (This of young blood in the segment is to rattle BMW-owned Rolls-Royce, routinely sees Elizabeth emerging for jaunts from Palace in its finely crafted

Above: Rapper Birdman net worth US$100 million) dropped US$8 million on the Maybach Exelero  and became a de facto brand Mr Birdman plans to paint the red…

According to the Wall Journal . even parent Daimler, has started admitting the marque has faltered since the and is in urgent need of a strategic – not to mention different hair and – if it is to succeed.

Above: Rolls-Royce to appeal to more conservative, money

The luxury Maybach was resurrected back in early against then-conservative sales of 1000 units annually. It happened. Last year, sales were fewer 200 units. Here in Australia, sold – wait for it – zero last year, and is well on to back up for a repeat performance year.

Above: All of Maybach’s Australian for 2010 (and 2011 to would fit in this picture – and seats would still vacant

In fact, since the launch Down Under years ago, just 13 have been sold in The problem is, of course, Rolls-Royce – has sold an incredible 109 of its million-dollar-plus here in the same period.

Elegance quiz – the suicide-doored Phantom Coupe (above) or the (below)?

In 2007 – another of zero Australian sales for – only 401 Maybach cars sold globally, compared 1010 Rolls-Royce Phantoms. The year saw just 156 Maybach in the USA (I’m guessing mostly in and Beverley Hills) and a consequential on US Maybach dealers, during one in three were axed, 72 to 48 in total. We’ll never which group felt the cheated by the cull; the 24 who were or the extant 48…

Former Mercedes-Benz boss Ernst Lieb, who on to become CEO of M-B in North America, is on the stating global recognition of the name is low, compared both the S-Class Benz which the Maybach shares its and Rolls-Royce. Lieb is quoted as incredibly: “[Rolls-Royce] is positioned an S-Class and a Maybach. The Maybach, you drive it, is different. It cannot be Meanwhile, back on Earth…

Not perhaps the Maybach’s most pose

Rolls-Royce owners in all probability repudiate Mr Lieb’s but he is, of course, correct – to an extent. The is peerless, and the Drophead Coupe in is impossibly elegant, with road presence. And then are the – love it – suicide doors. however, would never use word. In Rolls-speak they are doors.) The Maybach, however, is that even a bottomless pit of doesn’t necessarily beget taste. It’s gauche, and (especially from the front) like an S-Class with a bad styling makeover. In marketing-speak probably also say it’s differentiated from the S-Class spawned it. As Mr Lieb alleges, the two cannot be compared to one another.

In 2010, in an effort to boost its sales, Daimler added new paint and grille – among tweaks – to the Maybach. Beauty is in the eye of … and all … but to many the visual result was an tackier ‘South Korean’ Its build quality remained to none, but some of the new Maybach blew former definitions of right out of every known

Above: $5000 perfume anyone? With your own fragrance?

The truly megalomaniacal now have the privacy screen with their own name unlikely, someone else’s). crystal inserts were plus WiFi, a 19-inch TV and – wait for it – a perfume dispenser. For an fee, naturally, your Maybach retailer would arrange the formulation of your own fragrance by respected pong Givaudan. The perfume dispenser was a $5k; the custom smell,

Above: Zeppelin variant optional champagne fridge and two 925 Sterling silver flutes…

Above: In case you forget, is also printed inside, on the stack

Earlier on, at the unveiling of the Zeppelin (so named after the V12 that powered the famous dirigibles) Daimler even a custom method of trimming the in stone. (In case leather, metal and carbon fibre appeal.) This is possibly as impractical as the art deco design of the State Building, which was designed as a terminal for Zeppelins…

The stone-facing method involved wafer-thin sheets of Star granite to an adhesive film and pulverising it (with extreme between rollers, so it could be formed into any complex Be honest: You’ve always a car with granite benchtops. We all

Above: You even have the of choosing your own cow for upholstery. cows. From your herd. Or, let’s be honest, least favourite

You have to that Maybach owners are given the opportunity to trim the in leather made from own herd of prized cows presumably, other fauna zebra, antelope, wildebeest or hyena) or trim appropriate in wood from a tree of significance’ felled and milled on one of many property holdings.

The glass roof is even on some Maybachs – the flick of a effectively turning the vista on or off by virtue of a current passed the glass overhead.

Above: variant is notionally the most off-the-rack Maybach

And then there’s the most tackiest Maybach ever the Maybach Landaulet. at US$1.37 thanks very much, can’t decide if it’s a or not – but if it is, the roof comes off only for the not the chauffer. The Landaulet struggles to put all wheels in the same postcode at any time.

Above: Some exchanges are best facilitated bulletproof glass and Kevlar

If you enemies, armoured versions of the are also available – typically (if that’s the right word) heads of state, Mexican and businessmen, and successful criminals.

Maybach 62 Zeppelin

For all of its potential, however, the Maybach in Rolls-Royce’s shadow. It’s an with the Joan Rivers at twice the price, trying too not to acknowledge the botoxed elephant in the

Above: There are similarities. it

Rolls-Royce, and even Volkswagen-owned have preserved their in part by virtue of long-held cues (despite BMW and Volkswagen respectively, just beneath the and also by maintaining their in the storied factories at Goodwood and Crewe (Bentley).

Adding to injury, today’s Maybach is not at the brand’s traditional home in Constance in southern Germany, but somewhat insensitively bolted alongside the Mercedes-Benz S-Class in Sindelfingen.

Above: Best-looking ever – the Exelero. a one-off for Fulda Tires for their program. Now owned by the rapper (above), and destined for a bright red

Maybach is crying out for a new business But what’s the fix? At this we can only speculate. Daimler jump into bed with Martin, the better to learn a or three about low-volume manufacturing. (This pair has before, with the Aston Lagonda Crossover concept on a GL-Class platform.) Or Daimler decide to move Maybach the Mercedes-Benz fold, to slot in at the top of the above the S-Class. Maybach then represent the pinnacle of under the three-pointed star, the way AMG peak performance for the brand. If it that, it could at least brand awareness through the of the three-pointed star.

Both options would require much better between today’s Maybach and

Above: Nice seats; well beyond ‘sufficient’ – but not enough differentiation back to

Daimler could, of course, the Maybach brand stone and then strive to expel the experiment from the annals of The Wall Street Journal that this probably happen. Daimler is eyeing inside which some economists predict Maybach could double over the few years (admittedly off a low base of 29 last year). It’s the with real growth where historical pedigree less cachet than elsewhere in mature markets.

will, in all probability, double in this year, too…)

What multimillionaire rappers do in free time: Anything want

Until then, therapeutic and amusing to see Jay-Z and West take to a Maybach an angle grinder and gas axe in the film ‘ Otis ‘ – for charity. This big is: Did their handiwork make it or worse? Have they or improved its resale value?

Speaking of which, Redbook (subject to finding one) in Australia you can pick up a three-year-old 62 240 in average nick with on the clock for a ‘mere’ $490k, New, it sold for $1.15 Let’s see: in the approximate days since it was first it has lost about $650,000 to That’s $600 a day, just to the black dog of depreciation. way of looking at this is that the value over that is more or less the cost of one Ghost. The term ‘exsanguination’ to mind.


A three-year-old Rolls Phantom 1S68 fares better: it’s down $1.1 million new to $650k today.

Above: Leave it to to build the world’s most Maybach. Better or worse the factory job?

What do you Daimler should do with Can you see any reason to buy one over a Roller?

Maybach 62 Zeppelin
Maybach 62 Zeppelin

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