MercedesBenz mulls Maybach replacement Pullman on guard | CarAdvice

7 Янв 2015 | Author: | No comments yet »
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Mercedes-Benz mulls Maybach Pullman on guard

A replacement for the Maybach brand is continuing to be internally, with an expanded within  Mercedes-Benz  S-Class the most likely option to back towards seven-figure limousine territory.

It has long rumoured that the Maybach will be the revival of the S-Class (above), a stretched version of the with hugely expanded legroom, but executives within insist it won’t be a direct

“The Pullman is the successor of the contends Mercedes-Benz head of management for S-Class and roadsters Regelmann.

“I don’t think the is the successor to the Maybach.”

Regelmann believes that the new S-Class can fulfil the wants of Maybach for a much lower price, the notion that Mercedes-Benz to find a successor to the Maybach to a higher price bracket.

In a case of a brand seeking to previous customers from models into lower ones, Regelmann wants to do that with previous customers by introducing them to the

“You can bring the car to a value,” he

“The S-Class cannot replace the Maybach but it could very close. It could substantially close.

“Of course we target these [Maybach] and we know we can get the Bentley Flying customers. Internally when I to my markets, I say [about the new S-Class] S-Class, inside Maybach’, when you look at the features, the quality, reclining seats, the only thing you don’t get is the wall…

“Yes we are not in the top, top league of the anymore. But with an S-Class you can get a standard. Maybe you don’t get the top … but you can easily get a Maybach customer in car.

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“We want to gap the part to the segment and bring them into the S-Class. [But] the is not to replace the Maybach.”

The intention is, however, to move the significantly more upmarket, that new derivatives such as the V12 versions, new Coupe and Pullman do.

Regelmann contests that, in terms based on previous figures, the possibilities with an S-Class range far exceed of a potential dedicated Maybach

“You know we are thinking derivatives … separate versions of the but again it’s an S-Class, the S-Class family we’re to open up, we are going to extend the again [with Pullman], but an S-Class.

“Of course we want to touch segment, we don’t want to our customers, but it’s not completely the segment. The S-Class is the S-Class, a business and luxury limousine in a scale.

“We have sold 500,000 [units] of the W221 for Maybach we have sold a of thousand. It [S-Class] is not a one-by-one but of course it’s a … very value solution for Maybach


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