Rick Ross and the Maybach Music Group NYTimes com

17 Апр 2015 | Author: | No comments yet »
Maybach 12

In the Hip-Hop World, Blogs Business

Chad Batka for The New Times

From left, Meek Mill and Wale, the members of Maybach Music Rick Ross’s new extended

The old friends are from the neighborhood: Mr. first crew was Triple or Carol City Cartel, after the rough neighborhood of Miami that Mr. Ross and the members Gunplay, Young Torch called home.

did Mr. Ross meet his new friends, the of Maybach Music Group? 2011: he met them on the Internet.

maybe that’s not where he met but it’s where they’re more or less, where achieved their greatest outside their hometowns. The new members Pill, Meek Wale, among others heavy presences on hip-hop exemplify the modern way of getting

Judging by the composition of Maybach Group. the speed with it was assembled and the subsequent speed which its album was released, hard not to think that Mr. used rap blogs as a scouting as a virtual farm team, and as an inspiration. The group’s rollout no fear of the Internet as a distribution or as a cannibalizer of sales: about of the songs on “Maybach Music Presents: Self Made, 1” (Maybach Music Brothers) were made online in the weeks before the release.

“Self Made” via a new label deal with Brothers, signed after Mr. breakthrough success with year’s “Teflon Don” Mostly, the new album is true to the of bombast he perfected on “Teflon The choruses here are built of Mr. Ross sounds insistent shouting “Tupac back!” or “600 Beeeeenz” and the production, of king-size ominousness, isn’t Lex Luger (except for one track), who has that sound, but from a of would-be Lugers.

But where Triple C’s, on its debut album, “Custom Cycles” (Maybach Music/Def felt like an extension of Mr. the new group feels haphazard. And Made” is a hilarious name for an created for the express purpose of riding.

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Pill, Meek Mill and have nothing in common but the MMG they wear. Pill, Atlanta, has a coiled, drawling He first gained notice in on the back of his stark video for his “Trap Goin’ Ham,” became a favorite of the rap Internet. But he signed with Asylum, Warner Brothers imprint, year, he’s yet to capitalize on the wave of blog interest. His of convenience with Maybach Group has already provided him his most prominent song to the Ross collaboration “Pacman.”

Mill, from Philadelphia, is an barker, as heard on his “Flamerz” which have been on blogs for the last couple of (The Internet is where live now, on sites LiveMixtapes and DatPiff.) Last he had a hometown hit, “Rosé which helped inaugurate his with Mr. Ross, who rapped on the

For Wale, from Washington, is his second major-label dance he was to Interscope after becoming a favorite in an earlier day, the era of the hip-hop hipster. (His mixtape, “The Mixtape Nothing,” helped too.) one unsuccessful album, he and Interscope ways. While Pill smooth menace, and Meek impending havoc, Wale is the odd man a less nimble and less rapper whose boasting uncertain, especially in impressive

A decade ago artists like might have inched way up from a local independent to a label to a major label; now steps are collapsed into one big thanks largely to the cavalcade of focused on sniffing out hard-to-reach of the genre.

In the early days of MP3 blogs were generally rarities, unavailable gems rescued and for perpetuity. Nowadays it more means hip-hop from with little national artists with little of radio play. Some of the vibrant Web sites are Cocaine Tumblin’ Erb. Traps N BLVDST. Space Age Hustle. Glove Bastard. the data that is Digital Dripped. not to area-specific blogs like the Fake Shore Drive. and more.

As terrestrial radio are choked tighter by consolidation, possible to be better educated what’s happening in Atlanta or or St. Louis by surfing these than by listening to the radio, if you happen to live in those The key to preserving these local it turns out, is to take to the Internet, and make them

Maybach 12
Maybach 12
Maybach 12

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