45 YEARS OF AMG ANNIVERSARY MARKS THE START OF A NEW ERA Passenger…

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Mercedes-Benz A 45 AMG Special Series

45 YEARS OF AMG: ANNIVERSARY THE START OF A NEW ERA

18-Jun-2012


Affalterbach As of the anniversary marking 45 years of AMG , AMG is providing an exclusive glimpse of the of the A 45 AMG. With the powerful new A-Class model, the performance from Mercedes-Benz is marking the of a new era.

For the first time in the history of the company, AMG will an exciting high-performance vehicle in the class. The A 45 AMG is representative of the ambitious strategy entitled AMG Performance 50, up to the 50th anniversary of Mercedes- AMG

Based on a unique model comprising additional high-performance cars as well as a number of AMG in higher classes featuring efficient drive systems, the from Affalterbach is giving out signals for dynamic growth. And the is all set to get under way this summer new models including the SLS AMG GT and the GL 63 AMG .

The AMG 2.0-litre turbo engine specially for the A 45 AMG is expected to set new standards in its displacement with maximum torque above 400 Nm and low consumption levels, AMG is to take the leading position the competition. Our goal is to build the dynamic, most powerful and at the time most efficient series production compact Together with other high-performance compact cars, the new A 45 AMG embody exclusive dynamism and the AMG 50 growth strategy. With passionate commitment to what for us is a new segment, Mercedes- AMG plans to a significant contribution to the growth of Cars, according to Ola Källenius, of the Board of Management of Mercedes- AMG

Perfect power transmission is in the A 45 AMG thanks to the AMG SPEEDSHIFT DCT 7-speed transmission with dual technology and performance-oriented all-wheel The ideal basis for high speeds and exciting, agile also comes courtesy of the AMG suspension with independently front and rear axles, AMG speed-sensitive sports steering, AMG braking system and

3-stage ESP with SPORT Handling

Driving performance for the new generation premiere in the

first quarter of

With the new A 45 AMG — the top-of-the-range A-Class model Mercedes- AMG is a new target group: falling an age range from 30 up to around 45, the group is younger than the AMG customer. Professionally successful and these customers are looking for a dynamic and individual vehicle. want to express their trend-oriented lifestyle with a car a recognised performance brand. By available at an attractive price, the A 45 AMG appeal to prospective new customers and to open up new markets.

The A 45 AMG will celebrate its world in the first quarter of 2013. AMG high-performance compact cars a variety of different characteristic are already in the pipeline and will on the heels of the A 45 AMG. When it to the development of the compact Mercedes-Benz architecture for front and all-wheel Mercedes- AMG has been involved the very beginning.

The most versions of the A-Class, namely the A 250 and the A 220 CDI Sport both engineered by AMG already feature a front developed by AMG. tuned AMG 5-spoke light-alloy wheels 235/40 R 18 tyres all round, in high-gloss black and with a finish, and also red-painted callipers. The Sport designation is used to characterise the most model series versions in the product range.

Even future AMG models with drive

All-wheel drive is set to a bigger role at Mercedes- AMG in the too being offered not just for and off-road vehicles, but also for AMG high-performance vehicles. Mercedes- AMG has four all-wheel-drive models in its the ML 63 AMG. the G 63 AMG. the G 65 AMG and the GL 63 AMG. To the start of the new era, in 2013 the new A 45 AMG

be launched with a performance-oriented drive system as standard.

growth strategy: AMG Performance 50

AMG is strong demand for its vehicles, in its three largest markets the performance brand has witnessed dynamic growth in the past Sales have increased by per cent in the USA, 15 per cent in and almost 50 per cent in China.

growth is continuing in 2012. In the quarter of the year AMG recorded of more than 30 per cent, it the best first quarter in the history. As a result AMG is looking to its consistent growth beyond and to make a significant contribution to the achieved by Mercedes-Benz Cars. on the ambitious future strategy AMG Performance 50, in the coming years AMG be launching further unique models. According to Ola Källenius: We decided to expand our model from its current level of 22 to around 30 vehicles in the future. We are to increase our global sales, today stand at around vehicles, to more than vehicles by the time of our 50th and thereby assert our leading in this exclusive segment.

In addition to the new performance compact the SLS AMG GT and the GL 63 AMG. in the future the S-Class will play an even role at AMG. The current comprising the S 63 AMG and S 65 AMG. as well as the CL 63 AMG and CL 65 will be extended further the coming years.

To meet the demand, AMG is also expanding its capacity accordingly. As a result, the new AMG four-cylinder turbo engine be produced at the Mercedes-Benz MDC Power production plant in Kölleda. is where four-cylinder engines for the A- and are normally produced, and a specific line is being set up for the new AMG engine. Of the 2.0-litre four-cylinder turbo will also be produced in with the traditional AMG philosophy of one one engine. A characteristic feature of production principle is the AMG engine bearing the signature of the responsible

Around 350 AMG Performance Centres by the anniversary of Mercedes- AMG GmbH

The AMG 50 growth strategy also opening up new dynamic markets. AMG significant potential for increasing in countries such as China, Korea and Brazil. Playing a role as part of this are the AMG Performance Centres: some 270 have been opened in 24 around the globe since and there are plans to increase number to around 350 Performance by 2017. A current example for the growth strategy is China: the new AMG Centre Beijing Sanlitun on 22 April 2012 and is situated in an prime location in the luxury Village North shopping and reflects the pioneering role by AMG when it comes to design and in a modern setting. Unlike the new store in Beijing is not integrated a Mercedes-Benz dealership as part of a system. Instead, it is based on a standalone concept, and focuses on the products and features of the AMG performance

Expansion of the excellent service enjoyed by all AMG customers

An important of the AMG Performance 50 dynamic growth is the expansion of the excellent service enjoyed by all AMG customers. With effect, more intensive care will allow for to be collected direct from the AMG where AMG customers can learn all the spirit of Affalterbach in the AMG theme In a new, 360-square-metre delivery AMG customers can now take receipt of new high-performance vehicle direct AMG .

After being welcomed by a customer service attendant in the AMG Lounge, which was opened in the programme comprises an exclusive of the plant. This also a visit to the AMG Performance Studio, individual and one-off AMG vehicles are and produced in limited numbers. is followed by a tour of the AMG engine facility: here AMG customers the unique opportunity to meet the who have produced the engine of high-performance vehicle by hand in with the traditional philosophy one one engine.

AMG Performance 50 helps to fleet consumption

Another of AMG Performance 50 is the consistent reduction of consumption. According to Ola Källenius: By the anniversary of AMG. we want to CO 2 emissions of around 200 grams per for the entire AMG model range. Our new AMG cars will of course us to achieve this ambitious but we are also aiming for a significant in fuel consumption for other series too. Many AMG are currently already the best in when it comes to consumption, maximum performance and torque. Our is based on state-of-the-art technology.

as a role model in this is the SLK 55 AMG. The eight-cylinder roadster Formula 1 technology for the road. It the world’s most fuel-efficient V8 which features the newly AMG Cylinder Management cylinder system. Adapted from the of Formula 1, this technology the SLK 55 AMG to achieve 33.6 mpg which is a 30 per improvement in efficiency, and CO 2 emissions of 195 per kilometre (NEDC combined). The is used in a similar way in the approx. 750 hp V8 engines found in Formula 1. As also plays a major at the pinnacle of motor racing, cylinders are disabled by shutting off the injection when the driver has load demands.

The Mercedes-Benz SLS AMG E- is further proof of the pioneering played by Mercedes- AMG in the development of drive concepts. The drivetrain high-voltage lithium-ion battery for the new SLS AMG E- is produced in cooperation with from Mercedes AMG High Powertrains in Brixworth in the UK. The SLS AMG E- CELL celebrate its premiere this at the Paris Motor Show. AMG will be launching a series run of the first purely electric super sports car, and the customers are expected to take of this gullwing model electric drive in 2013.

Both the SLS AMG E- CELL and the V8 engine cylinder shut-off system in the SLK 55 AMG are of the goal to achieve a sustainable in efficiency and a reduction in fleet

Mercedes-Benz A 45 AMG Special Series

AMG Lightweight Performance design

A further building block from the world of motorsport is in the of lightweight construction — weight means better and lower fuel consumption. As of its ambitious AMG Lightweight Performance construction strategy, Mercedes- AMG continue to apply consistent to reduce vehicle weight. their experience with the the AMG Black Series vehicles and in Mercedes-Benz and AMG have accumulated than 10 years of expertise in with carbon-fibre materials.

AMG makes the propshaft for the SLS AMG. for out of carbon fibre. In the SLS Roadster, the structure for the draught-stop is made as as a carbon-fibre sandwich structure. component, with extremely cycle times in an industrially manufacturing process, already what will be possible in the Carbon-fibre is also used in the SLS AMG E- the carbon-fibre monocoque for the battery is an part of the body shell and to the aluminium spaceframe.

In the case of the SL 63 AMG and SL 65 for the first time the internal for the boot lid is mass-produced from a carbon-fibre composite material. A new feature is the carbon-fibre rear with roll-over bar, from the AMG Performance Studio as an optional extra for the C 63 AMG Coupé AMG Series . The high-strength, elegantly carbon-fibre component forms an part of the body and helps to the vehicle weight by more seven kilograms compared a regular rear panel of sheet steel.

Future for all V12 engines lies with AMG

In the future, both the development as well as the production competence for all V12 engines will lie with AMG. Currently AMG produces the M 279 AMG V12 biturbo engine motor for the S 65 CL 65 AMG. SL 65 AMG and G 65 AMG. In the future, all engines for upcoming Mercedes will be developed in Affalterbach, and in the AMG production facility in accordance the traditional philosophy one man, one

AMG Sports package as a factor of

A further component of the AMG Performance 50 strategy is the consistent enhancement of the AMG package. This dynamic extra is available for numerous models and includes such options as AMG bodystyling, AMG light-alloy and the AMG sports suspension. The continually demand for the AMG Sports package has Mercedes- AMG to enhance the range Currently around 25 per cent of all vehicles worldwide are delivered the AMG Sports package in 2011 more than 300,000 opted for a Mercedes-Benz with the AMG package.

An attractive entry the world of AMG is currently already by the A 250 Sport and the A 220 CDI Sport, as well as the variants of the C-Class, the C 250 Sport and C 250 CDI in whose development the performance of AMG have been consistently In addition to the visually enhanced AMG package Plus, both comprise a host of technical developed exclusively by AMG to increase pleasure.

AMG Driving Academy on the to success

The AMG Driving Academy focuses on providing an intensive The wide-ranging programme of events, is being continually expanded, not meets the most diverse but also represents the very of pure excitement. Events on include enjoyment-oriented EMOTION special winter driving sessions in Swedish Lapland and events on legendary racing such as the North Loop of the the Hockenheimring or Zandvoort. A particular is the MASTERS programme, at which are able to drive the SLS AMG GT3, the version of the gullwing model. who are resident in Germany also the chance to acquire a national (German Motorsport Federation) licence.

All of the AMG Driving Academy’s in Europe represent the perfect of driving pleasure and environmental The quantity of CO 2 emissions of a Driving event is determined on the basis of its carbon footprint and this can be by involvement in climate protection AMG Driving Academy training now take place in Germany, Italy, the Netherlands, Austria, and Spain, as well as the USA, and India. Based on increasing interest, Mercedes- AMG is currently on expanding the programme to such as Australia, Japan, Russia and the Arab Emirates. In addition, the AMG Academy also offers events for corporate customers as as a variety of other different Demand is constantly on the increase and the impressive success story the AMG Driving Academy has enjoyed. In more than 7000 attended an AMG Driving Academy and this trend is on the up.

Motorsport serves as a source of for the AMG engineers

AMG was founded in 1967 by Werner Aufrecht and Erhard and from the very outset has numerous successes in the field of Today, as in the past, a commitment to the track continues to form the main source of inspiration. The two-man company currently a workforce of more than at its plant in Affalterbach, and over the 45 years has become the technological and a one hundred per cent subsidiary of AG. The professionalism of Mercedes-Benz’s performance is defined by its pursuit of high precision and efficiency. As the first developed independently by Mercedes- the SLS AMG super sports car unveiled in proves to impressive effect the and passion which exists at the headquarters in Affalterbach. The AMG brand of Driving Performance stands for technology and pure driving

With its roots seated in motorsport, the AMG performance brand has at home on the race track for from its position as the most brand in the history of the DTM, to its global commitment to customer at the highest level with the SLS AMG Having secured 26 victories and the FIA GT3 championship, the SLS AMG GT3 was the most successful in the 2011 motorsports season. it comes to Formula 1, AMG has been an partner for 17 years, and has been to ensure that safety is on the racing circuits by providing the F1™ Safety Car and the Official Medical Car since 1996. And the start of 2012 the MERCEDES AMG Formula 1 team with Rosberg and Michael Schumacher has been lining up on the starting too.

ENDS

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Mercedes-Benz A 45 AMG Special Series
Mercedes-Benz A 45 AMG Special Series
Mercedes-Benz A 45 AMG Special Series
Mercedes-Benz A 45 AMG Special Series

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