Mercedes Benz A Class Cool Hunting

26 Апр 2015 | Author: | No comments yet »
Mercedes-Benz A-Class

Mercedes Benz A Class

The auto maker brings its A to the popular premium compact

by Ryan McManus in Design on 07 2012

A is for Attack. So said AG chairman Dieter Zetsche as he to the stage to introduce the new A Class, a car Mercedes Benz has designed the ground up as an entry point for consumers eager to experience the Mercedes offers. No longer a compact—Mercedes is shifting that to their B Class—the new A is designed as a compact to appeal to the newest car Mercedes sees the 1992 190 as the predecessor to the A, and while the term Benz used to be derogatory, new A is intended to be less a car you settle for and an entrance into a lifetime of Benz ownership.

The philosophy of the A Class originates in the of a young driver’s always-on with Mercedes believing a car is meant not only transport but to share and experience those as they happen.

Having the previous few days with we were already becoming with the thinking behind new car, and how they intended to this aspirational audience. We in what MB called Hunting the New A a two-day mission through which culminated in the world of the new A. Having first arrived in we were tasked with the Mercedes’ in-car COMAND and its integration with Google to find our first waypoint—a on the telemetry and design of the A Class. The A the biggest design challenge has undertaken as of late: how to you invent a new product that both your heritage while to an energetic, less stodgy Fortunately the design and production of the A much of its cues (externally, at from the Concept A Class, envisioned the Mercedes style a near-futuristic lens inspired, in by the work of Zaha Hadid.

Our next waypoint utilized Facebook integration to navigate us. We a Mercedes employee who then in on Facebook. By asking our test car (an SLK to find our friends, we were to map a route automatically to where he was

These types of integrated tools, while novel and are far from unique to Mercedes. the reading of status updates via is available on most mid-level vehicles. The real ace in the hole for the A is the close integration with iPhone, and SIRI in particular. The A Class is the first vehicle to built-in SIRI integration as of the car, through a free iOS app DriveStyle.

The Achilles heel of software for automotive integration is that it is bound to the development cycle of the meaning innovations and upgrades happen every few years, not Mercedes has solved this by the A’s app development from the car the social, navigational and entertainment are tied to the iPhone app that is on the car’s display when the is docked. Drivers can start car in the morning to find new functionality added, without a trip to the Mercedes also has plans to an app store of sorts for DriveStyle in the allowing users to decide functions they would to add.

In creating an independent system, the evolution and refinement can happen at a more rapid pace, to the ever-shifting connectivity requirements of its Mercedes-Benz recognizes the need for seperate development cycle, and has in the strategy by starting an 80+ person in Palo Alto assigned to keep up with progress stay close to Apple). call them their geeks. With that people working with a focus on digital experiences, expect DriveStyle to stay to the A for long.

While the new A is only available in to start, we can’t imagine it kept from the U.S. for Audi’s new A3, BMW’s 1 series and a new V40 all available here, the A can’t be far While it’s only as a five-door to start, we were that Mercedes sees as the start of a family—one we hope a three-door like the original A.

The new A Class represents a sort of moment for Mercedes: can a car company so in history and tradition bend a very non-traditional emerging while still staying to their brand’s image and Will the new A cost Mercedes exclusivity, or will it extend brand’s reach to the very of car ownership? While only the A Class will answer question definitively, we expect represents a bankable future.


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