MercedesBenz AClass launched at a starting price of Rs 21 93…

12 Мар 2015 | Author: | No comments yet »
Mercedes-Benz A 180 AT Base

Mercedes-Benz A-Class launched at a price of Rs 21.93 lakh

Benz is targeting the the affluent of India with the A Class, the who are either managing their business or have come from overseas after

Eberhard Kern, CEO and managing of Mercedes-Benz India Limited With the A Class, Mercedes pioneers the compact luxury car in India which reflects the customer trend of compact equated to cool and trendy. The A embodiese the changing preference of the in today’s social milieu who prefer compact luxury, be it the cell phones, laptops

Mercedes Benz India had opened the booking on 10th of May is sitting on several hundred Having already got over bookings within a month of the A Class is in a big demand globally, the of car for India is limited. The car will be imported as completely built before the company starts the next year.

Kern says 2013 is a of offensive for Mercedes Benz and the A Class launch reiterates the promise of bringing in the most cars from its global The company which regained the 2 position in the first quarter of is aiming to close the year the double digit growth.

Benz India sees a of selling atleast 100-150 of A Class in a month and it sees the A complementing the B Class sports which sells about 50 a month with just the variant. The diesel B Class be launched in the coming weeks, too will add another 60-70 of the car.

Kern says this is the beginning, going ahead Benz India will be slew of new generation compact namely, the B Class diesel CLA and GLA compact SUV. And this be addition to boosting its existing We will also be bringing our S Class early next and we are waiting for the right hand versin of medium size SUV GLK for said Kern.

According the CEO of Benz India, 31,000 the luxury car market is still at a nascent stage in India up for just 1.2% of the overall vehicle market, but the segment he has reached an inflection point and is set to off, with product getting a major boost. We the luxury car market to touch units by 2020 and will up for 4% of the overall car market. Through our new cars we aim to build our market further, Kern told ET.

While initially these generation compact cars (A B Class, CLA, GLA) be small in numbers, but going Kern expects them to be volume drivers making up for 40% of sold in India by 2020.


  In a bid to offer a good cost of ownership for the new generation the A Class comes with products like Star and Star Care. The company the spare parts of the A Class are than the other Mercedes cars in India.

The new A-Class of lot of safety features like 7 ESP (Electronic Stability Program), to minimize the loss of control of the car emergency braking. ASR (Acceleration Control), electric parking ABS (Antilock Braking System), Assist System, Attention and Hill Start Assist in make A-Class one of the safest on Indian roads, claims Benz India.

The A-Class features the ECO start/stop as standard which makes the particularly economical, says The engines are mated with the 7 speed dual-clutch automatic

The A-Class boasts of the sporty The F1 inspired sporty seats and the dashboard design gives one a of driving a sports car. like the ergonomic cockpit and visual highlights underline quality of the car., says Apart from the visual the car also has 341 liters of boot A user can carry his bicycle or a and even 655 box of Pizzas for the party, Mercedes Benz.

The car has ARTICO along with the SLS AMG inspired interiors. The A-Class also of an infotainment system which is with ergonomically placed controller (14.7 cm colour iPhone compatible USB, Bluetooth, audio streaming, CD cover display).

Mercedes-Benz A 180 AT Base
Mercedes-Benz A 180 AT Base
Mercedes-Benz A 180 AT Base

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