MercedesBenz AClass Trading Upright for Swept Back NYTimes com…

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Mercedes-Benz A-Class

Mercedes-Benz A-Class: Trading for Swept Back

By JACK March 6, 2012, 6:00 am

USA Mercedes-Benz A-Class.

7:00 | Updated

GENEVA — Daimler acted vaguely embarrassed the Mercedes-Benz A-Class subcompact. The has sold 2.1 million of the cars in the 15 years, but never exported it to the States, worried that the upright, podlike profile alienate consumers who equated the with substantial, upscale not quirky urban runabouts.

Zetsche. the chief executive of made clear that the felt no such shyness the next generation of the A-Class, Monday on the eve of the Geneva auto The markedly sleeker new car is aimed at consumers who, in Mr. Zetsche’s “drove their first on the PlayStation.” It is based on the Concept unveiled last April at the New York auto show .

The A-Class, to be produced at factories in Germany and eventually China, what Mr. Zetsche described as a push by Mercedes into the small-car segment in which fuel-efficient cars are equipped luxury features befitting larger siblings. German BMW and Audi are also moving aggressively into the segment, new buyers at the expense of midprice like Fiat or General Opel unit.

“The prospects for premium cars have never better,” Mr. Zetsche said at the here, surrounded by young of the A-Class design team.

Alden/Bloomberg News Dieter the Daimler chief executive, the A-Class on Monday in Geneva.

Mercedes-Benz A-Class

year, at the Frankfurt auto Daimler introduced a new version of the a four-door multipurpose vehicle larger than the A-Class, and Mr. said Mercedes’s line of cars would grow to another three models on the same group of components.

Daimler plans to begin the new A-Class in Europe in September. Binder, a Mercedes spokesman, the brand intended to export of the total five variants of its compact line to the United though he would not disclose or exactly which models make the trip.

The new A-Class is sportier than its sitting roughly six inches With its sloped rear the A-Class recalls the BMW 1 Series or A3. with which Daimler expect it to compete. It also a dialed-back version of the grille on the concept car in New York, with akin to those on a golf

Features like a radar system and start-stop function be standard, Mr. Zetsche said. The efficient motor available be rated at 109 horsepower, but there also be a 211-horsepower version. All engines will be turbocharged. customers can also choose three diesel engines.

Mercedes said the car would be a little more expensive the existing A-Class, which at 21,000 euros, or about Mr. Zetsche said that 30 of B-Class buyers were Mercedes customers and that he the so-called conquest rate of the would be 50 percent.

During a in which the professorial Mr. Zetsche used the word “cool,” the executive was in a feisty mood. He Mercedes’s goal of becoming the No. 1 of premium cars by the end of the decade, in by expanding its customer base. ‘A’ now stands for attack,” he said.

Mercedes-Benz A-Class
Mercedes-Benz A-Class
Mercedes-Benz A-Class

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