Mercedes Benz India launches B Class diesel at Rs 22 60 lakh…

7 Июн 2015 | Author: | No comments yet »
Mercedes-Benz B 180 AT Base

Mercedes Benz India B Class diesel at Rs 22.60

(Mercedes Benz expects

MUMBAI: Strengthening its compact car further, Stuttgart based car maker, Mercedes Benz on introduced the diesel version on its hatchback B Class at Rs 22.60 ex-showroom Mumbai.

Having sold 500 units of B Class since its launch nine back, Mercedes Benz the diesel variant to outsell variants in the coming months and the double digit growth in for the luxury carmaker.

Eberhard MD CEO, Mercedes Benz told ET that despite the fuel price equation, the are still demanding diesel In our portfolio where diesel is available, it constitutes 80% of our total with petrol making up for 20% the B Class too we are expecting the same.

The launch of B Class Diesel is a of Mercedes Benz India’s offense for 2013. The response for the petrol has been encouraging and we are that the new B-Class diesel add to the demand of the car, with its new efficient engine, stylish and unique touring capabilities, Kern.

The company says its new compact cars (A Class and B have received a strong from the market, and over the 9-10 months it has sold 1,000 units. The A Class was the most successful launch in the of Mercedes Benz in India. 10 days of the launch, we got over 400 and we expect the deisel version of B to bring in incremental volumes ahead, added Kern.

Available only in one variant, the B 180 CDI is powered by 2.2 litre four engine which produces 250 Nm of @ 1400-2800 rpm. The vehicle a top speed of 190 Km/h. Mercedes claims the B-Class diesel a mileage of 18.98 kilometer per

Mercedes Benz says the new diesel is a perfect blend of an SUV and a which integrates the utility of an SUV and the quality of a sedan.

A new generation car Mercedes-Benz is equipped with like the Intelligent Assistance SLS AMG INSPIRED 7G-DCT transmission shift paddles which is by SLS AMG and is unique in the luxury compact


There is also a new interior in the B 180 CDI: Brown Burr with satin finish adds to the luxury quotient of the new The new Audio 20 CD Infotainment System dual tuner, MP3/WMA/AAC- CD player also features an USB and AUX-IN socket (in the centre

Mercedes-Benz B 180 AT Base

  He added that are two more next generation cars planned for India, a Sports Utility vehicle GLA and sedan CLA for the next couple of which will bring in volumes going ahead.

The compact cars (A Class, B already make up for 20% of the company’s sales. Kern declared By the end of 2020, we expect the compact to make up for 40% of our total sales.

Benz sold 3765 in the January to June period of growing by over 16%. In the quarter, Mercedes Benz grew by just 5%, thanks to the new of GL Class, A Class and B Class, the quarter growth was much at 32%.

Kern expects to end the with a double digit for the company and sees the 33,000 luxury car market growing by in 2013.

The growth rate in the luxury car has been sliding over the two years, but Kern is confident of the term growth potential and the share of the luxury car market in the automobile market in India more than double to 4% the current 1.5%. To ride growth, the company had recently Rs 250 crore to double its capacity to units per annum.

India is one of the strategic markets for Mercedes and we have developed a strategy for keeping in mind the long potential. In the year 2020, we the total market of 7 million We expect the luxury car market of 1.5% to 4%, based on this we are developing our strategy, added

Mercedes Benz today C Class, E Class, S Class, and ML and very soon it will the assembly of GL Class. Kern the company is exploring potential to add models for assembly in India and the is expected to be taken in the first of 2014.

Mercedes-Benz B 180 AT Base

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