Daimler > Annual Report 2013

27 Янв 2015 | Author: | No comments yet »

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The year 2013 was dominated by off ensives at all of our divisions. Our innovative pioneering technologies and efficient processes set new standards in automobile and strengthened our position on international thus laying the groundwork for growth.

Dear Shareholders, the Board dealt intensively and with the strategic and operational of the Daimler Group in seven during the 2013 financial

Daimler’s share price 52 % over the year. Global markets developed very in 2013, supported by the expansive policy of the central banks and the of the European sovereign debt The Board of Management and the Supervisory propose an increased dividend of per share (prior year: We off er investors and analysts a comprehensive of investor relations services. took advantage of the high of liquidity on international capital to refi nance its operations at terms.

Our overriding corporate goal is to sustained profitable growth and continually increase the value of the We aim to attain the leading position in all of our segments. To achieve that we have defined four growth areas for the Group. We implement measures related to areas in the coming years the framework of the growth strategies of our These strategies will be by efficiency programs to ensure our growth has a solid financial

Efficient Operation — Growth. Daimler is growing on a broader front and in more than ever before. growth is based on extensive offensives in all our divisions. We are expanding our range, creating new segments and addressing regionally different requirements. And in doing all of this, one is crucial: We don’t want to at any price, but with sustainable That’s why the efficiency programs in the are an additional key element of our growth Find out more in the section Growth of this Annual

The year 2013 was very for Daimler overall. We significantly our unit sales and revenue, and improved the profitability of our divisions as the progressed. We thrilled our customers numerous new products. And we set new standards pioneering innovations, above all regard to the safety and environmental of our vehicles. In the year 2014, we continue our growth offensive and enhance the efficiency of our processes.

was another record year for Cars. Unit sales, and production reached all-time As we anticipated at the beginning of 2013, displayed a clear upward as the year progressed. Our most new model was the S-Class, a pioneer of development that underscores our in the luxury segment. Additional new in 2013 were the new E-Class and the CLA coupe. We also unveiled the new a compact SUV. Targeted in our global production network and improvements in efficiency have put us on for further profitable growth.

Daimler Trucks. Daimler continued to forge ahead its product offensive in 2013. The of the new Mercedes-Benz Arocs and Atego and of the Mercedes-Benz SLT, Econic and special trucks enabled Trucks to complete its Euro product range well the stricter emissions standards into effect at the beginning of The new product from Daimler North America, the Freightliner Evolution, has met with an outstanding response. The BharatBenz brand’s product lineup is also new standards on India’s roads. The new Business Model,” an excellence of the “Daimler Trucks #1” program, a milestone when production of models commenced in Chennai,

In 2013, Mercedes-Benz Vans the new Sprinter — the global vehicle in the van With its new safety and assistance the Sprinter sets new standards in its Our unit sales increased in and we achieved double-digit growth in China, Latin America and Europe. Despite sharp declines in Western European, we able to improve our earnings. We are our “Vans goes global” strategy. By starting production of the Classic in Russia and strengthening our in China, we have laid the for continued growth.

Numerous new and the systematic continuation of the “GLOBE growth and efficiency program to the turnaround at Daimler Buses. unit sales and further progress led to a significant earnings in financial year 2013. The thus confirmed its leadership in the markets of Western Europe and America. During the year review, the division focused on the entire European product to Euro VI-compliant exhaust-gas Daimler Buses set new standards in the coach segment with the of the new Setra TopClass 500.

At Daimler Financial Services, the of financed or leased cars and vehicles passed the three-million for the first time ever. New and contract volume reached new levels. The division also set a new for brokering automotive insurance At the end of 2013, the car-sharing program had almost 600,000 customers and was the leader in its segment. Once customers and dealers alike the Daimler Group’s financial division very high

Daimler’s divisions generally well in an market environment remained difficult. We renewed our range while continuing to our efficiency. We were able to our market position in many

Daimler’s Board of Management and Board are committed to the principles of corporate governance. All of our activities are on the principles of responsible, transparent and management.

The Consolidated Financial presented as follows have prepared in accordance with the Financial Reporting Standards They also comply additional requirements set forth in 315a (1) of the German Commercial (HGB).

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