MercedesBenz CLAClass sedan Satisfying expectations The Washington…

26 Апр 2015 | Author: | No comments yet »
Mercedes-Benz CLA-Class

By Warren Brown ,#32; the writer

●In a world where 2 of the population controls most of the wealth, you cannot expand share by catering exclusively to 2 percent.

●The Asian of “face” is universally human. It is the as “representing” in urban America. It means that we want our grooming, clothing, cars and to depict our better versions of

In practical retail terms, often means we want than we can afford at the moment not we’re greedy. It’s that most of us have opinions of ourselves than our stagnant incomes can support. We may be to afford only economy or cars, but that does not we want something poorly or stripped of every option of us have come to regard as or necessary for the safest operation of an

●The car company that exceeds our consumer expectations, and it by respecting our pocketbooks and “face” our sense of dignity is the car company of us will support and help Need proof? Look at the North American growth of and Kia since those companies on these shores in the mid-1980s.

It is not an It is not because Hyundai and Kia sell made or poorly built It is quite the opposite. Both routinely overdeliver in terms of and interior styling, performance, and safety. Together, they redefined luxury, giving us for a price what too many manufacturers of luxury cars the need to sell as high-priced

Luxury is accessible at Hyundai and It is standard equipment. Mercedes-Benz to have learned that the introduction of its 2014 CLA250 a car priced, including options, a tad of $36,000 not inexpensive, but a heck of a lot than the $47,000 BMW 328d I drove a week earlier.

That BMW came with in mostly performance options but everything else I’ve to expect in a $47,000 car heated seats, onboard navigation, backup camera, a lane-departure system and blind-spot monitoring. I was and shocked, especially because I can get all options on a Mercedes CLA250 for a bit than $36,000, and because I can get things on a perfectly reliable and Kia Optima for even less.


Ah, I the chorus of “driver enthusiast” rising: “You can’t a CLA250 or Kia Optima with BMW, maker of ‘the driving machine.’ ” To which I with a passionate “BALONEY!”

Mercedes-Benz CLA-Class

I average 40,000 miles behind the wheel on roads and domestic. That experience has me there is nothing “ultimate” a car that offers as expensively optional equipment stuff I as standard for safer driving. It is a figment of “car guy” The simple truth is, on a road as Interstate 87 in the northeastern United I could go to heaven, hell or in a CLA250 just as easily as I in any BMW. The only difference is because the CLA250 comes so much more affordable electronic safety equipment, I have received more to change my driving behavior.

None of this is to suggest vehicle manufacturers or consumers completely eschew their of horsepower or ever-increasing amounts of Instead, it is a plea for balance and sense.

For example, why not offer as equipment things such as warning, blind-spot monitoring and backup cameras things make driving safer? Why not as expensive options more more torque?

And if Mercedes-Benz, and Kia can give us perfectly reliable, wonderfully enjoyable automobiles at prices, why does BMW still the need to sell as expensively options the exact same that Mercedes offers at a price on its new CLA250, or equipment Hyundai and Kia frequently convey as

Does “prestige” now equal

Mercedes-Benz CLA-Class

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