MercedesBenz launches new EClass sedan at a starting price of…

4 May 2015 | Author: | No comments yet »

Mercedes-Benz E-Class sedan

Mercedes-Benz launches new E-Class sedan at a starting price of Rs 41.5 lakh

There is nothing quite subtle about the design evolution of the E-Class, and this becomes evident right up front. The aggressively styled front bumper, a softer nose and that split headlamp design now dotted with daytime running LED lamps now adds further flair to this mainstream luxury sedan.

For the first time E-Class buyers can opt for a grille with the Central Star design. At the rear, the LED tail lights with fibre optics integration are a significant improvement from the earlier version.

The interiors have been further refined. Nappa leather upholstery, a trapezoid-shaped high-gloss information display as part of its re-designed centre console, a panoramic sunroof and even a new multifunction steering wheel with shift paddles has made the revised E-Class cabin one to envy even amidst its core competitors.

Overall safety standards have been raised a fair bit on the newer E-Class model offering a combination of 8 airbags, Brake Assist system, standard Pre Safe technologies, an Active Bonnet mechanism, Acceleration skid control (ASR) and Electronic Stability Program. The active parking assist feature however is significant new addition to the E-Class in 2013 and this will certainly improve the overall convenience factor, especially within city limits.

What does remain largely untouched on the new E is the standard 2.2 litre 4 cylinder diesel engine producing 204PS @4,200 rpm and 500Nm torque @ 1,600-1,800 rpm. A top speed of 242 km/h (acclaimed) and 0-100 km/h in 7.5 seconds means its 1,800 kg kerb weight isn’t exactly slowing it down.

The launch of the Mercedes-Benz E200 CGI model at a price of Rs 41.5 lakh and E250 CDI Rs 44.48 lakh should help the German car maker further improve its domestic sales and in doing so perhaps even provide the necessary boost for it to retain the No. 1 spot in India’s burgeoning luxury car space.

  Mercedes Benz said it expects India to be among its top ten global markets by 2020, as it continues to bring latest models and spread sales network in the country.

Today the Indian market is not in the top ten global markets in terms of volumes for Mercedes but we believe in the potential of the market. Our expectation is that it will be in the top ten by 2020, Mercedes Benz India Managing Director and CEO Eberhard Kern said.

Commenting on the potential of the Indian market, he said: The base on which we are working is that by 2020 the overall car market in India will be 7 million units, up from 2.6 million last year.

Of the total, the share of the luxury segment will be 4 per cent by 2020, as compared to 1.2 per cent last year, he added.

Mercedes-Benz E-Class sedan

So the potential is huge in India and we are preparing ourself for the future although 2013 will not be a good year for the auto sector here, Kern said.

The company has been focusing on new product launches and network expansion.

The new E Class is yet another example of our efforts to bring the latest global product in India at the shortest possible time. It was showcased globally in January at Detroit auto show and commercially launched in Europe in March and in June it is in India, Kern said.

Going forward, the effort will be to reduce the time further, although for the Indian market we have to have a right hand drive car and diesel is a must, he said.

He said the E Class has been the company’s flagship model and with the launch of this new model, the company expects sales to grow further.

Globally 11 million units have been sold across five generations of the E Class and in India we have sold over 23,000 units since it was launched in 1995, Kern said.

(With inputs from

Mercedes-Benz E-Class sedan
Mercedes-Benz E-Class sedan
Mercedes-Benz E-Class sedan
Mercedes-Benz E-Class sedan

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