Kia MB dealers and CarMax pull plug on L A Clippers sponsorships

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Kia, M-B dealers and CarMax plug on L.A. Clippers

Advertising Age

April 28, 2014 2:15 pm ET

Kia Motors America, dealers and CarMax are among sponsors abandoning the suddenly Los Angeles Clippers of the National Association following racist allegedly made by the team’s owner Donald Sterling.

the chain of used-car superstores, was the Clippers sponsor to jump on Monday. The company told it finds the alleged statements black players and celebrities to Sterling to be completely unacceptable. The had been one of the club’s longest-serving and loyal corporate partners, the Clippers for nine seasons.

Another big blow to the Clippers on Monday when Kia Motors announced it was suspending its sponsorship of the over the offensive and reprehensible allegedly made by Sterling.

Kia as the official automotive partner of the It also sponsors TNT’s the NBA.

As fans of the game of basketball, our of the players and the sport is unwavering, Kia Scott McKee said in a

In an audiotape, a man said to be Sterling a woman not to associate with people. The remarks linked to were first reported the weekend by TMZ.

Another that is fleeing is Mercedes-Benz. The automaker’s Southern California have a deal with the that’s advertised on the Clippers Web Mercedes officials could not be for comment Monday.


“Mercedes-Benz is obviously concerned the alleged comments attributed to the owner. We find these to be deplorable and completely against the we promote as an organization, Mercedes-Benz in a statement. Our dealer group our concern and has moved to cease its of the Clippers effective immediately, their affinity for the Clippers and fans.

Virgin America and State Insurance have also sponsorships of the team.

Seth a spokesman for the Clippers, said he aware of any changes with the marketing partners. He declined to further.

Racist remarks or are the one thing that’s sure to corporate sponsors on Madison head for the hills, said Paul, president of MGP Associates PR and an on reputation management.

That’s why it’s not surprising why reacted so quickly to a story only broke this There’s a zero tolerance for it, Paul. You cannot be associated anything racist in this

The NBA and the Clippers are both investigating The league plans to hold a conference Tuesday on the matter, to spokesman Mike Bass.

You can reach Michael McCarthy at .

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