The History of AMG MercedesBenz AMG Market | AMG MercedesBenz…

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The History of AMG Mercedes-Benz

AMG Mercedes-Benz |

Hans-Werner Aufrecht (A) and his partner Melcher (M) founded AMG in 1967, and birthplace of Grossaspach (G) supplied the letter in the company name.

43 of High-Performance Mercedes-Benz Cars

From its beginnings over 40 ago as an independent racing and tuning for Mercedes cars, Mercedes-AMG has into a supplier of exclusive cars, now with some 600 an extensive model range and around the world.

Now an integral of the Mercedes-Benz family, Mercedes-AMG has synonymous with factory-developed vehicles. Far more than a or marketing division, Mercedes-AMG is a entity responsible for all aspects of its from development and testing to Some aspects of vehicle are shared with Mercedes-Benz

Hans-Werner Aufrecht (A) and his partner Melcher (M) founded AMG in 1967, and birthplace of Grossaspach (G) supplied the letter in the company name. had been employees of Mercedes-Benz and described themselves as “engineering, and testing specialists in the development of engines.” The fledgling firm based itself in an old mill in (near Affalterbach).

Editor’s We also have an article on The History of Mercedes-Benz AMG here. It a good story, which is to be Friedrick Aufrecht’s story. is the brother of AMG co-founder, Hans-Werner.

Racing Victory in 1971

In its years, AMG concentrated on building cars based on the Mercedes-Benz 300 SE and competing in European touring car The first racing success in 1971, when a Mercedes 300 SEL modified by AMG with a 6.9-liter took a surprise class in the 24-hour race at Spa in Belgium, in second place overall. The success proved to be the springboard for an record on the track that has to this day and has formed a cornerstone of the AMG (see AMG racing history at end of section).

International Clientele Fuels

AMG’s success spread beyond international motorsports. In the the company began to offer tuning and individualization for Mercedes in Europe and other markets. The of technology from motorsports production cars already part of the company’s philosophy.

The built its exclusive reputation by impressive technology and first-class on the back of its involvement in racing. AMG became the premiere Mercedes-Benz in the world. Through the 1970s and AMG developed a number of special models based on production sedans and coupes. These incorporated high-power modified engines and race-proven modifications to the and brakes, AMG light-alloy wheels and tires, resulting in fully well-rounded high performance

Strong demand for performance vehicles in the late 1970s led to a increase in the number of orders by AMG. The company outgrew its in Burgstall and moved to Affalterbach in In 1985, AMG opened its second and hired its 100th employee. AMG was now customers from all over the including building one-of-a-kind for international clients. This strengthened AMG’s reputation in the of high-performance vehicles as builders of Mercedes-Benz cars.

As an industry and trendsetter, AMG became committed to and retaining a position as a world in terms of technology, design, and Though AMG cars did not become in the U.S. market until when the C36 AMG debuted in the U.S. word of AMG vehicles had already its way into the U.S. enthusiast Most famous perhaps was Hammer” – a 1987 Mercedes-Benz powered by a 360-hp 5.6-liter V8.

The of the cooperation agreement with AG (then Daimler-Benz AG) in 1990 a turning point for AMG. the terms of the agreement, AMG products be sold at Mercedes-Benz dealers in markets, significantly improving acceptance. Further expansion led to the of a third facility in 1990, and an in the workforce to 400 employees.

AMG Comes to America

When the succeeded the 190 series in 1993, AMG the first vehicle jointly and born out of the agreement – the Mercedes-Benz C36 backed by a full Mercedes-Benz and service organization. Initial for this 282-horsepower, six-cylinder was limited by production to just 1,000 cars over a period.

In the U.S. the C36 AMG was followed in by the C43 AMG, the first V8-powered model. The 306-hp 4.3-liter V8 rocket the C43 from 0-60 mph in six seconds. Customers clamored for AMG models, so Mercedes-Benz and AMG responded the E55 AMG, a 349-hp powerhouse blended super-car performance four-door Mercedes comfort. by this customer interest, AMG an array of top performance Mercedes-Benz from the growing palette of vehicles. AMG’s brand culminated during 1998 DaimlerChrysler acquired a majority in the company.

U.S. customer in AMG models increased steadily, sales of 7,500 AMG models in During 2002, the strategy of an AMG model as the top performance Mercedes-Benz in model line was achieved the introduction of the SL55 AMG – the first SL AMG offered in the U.S. The source of the AMG’s power, a new supercharged Kompressor V8 was also installed in versions of the S55 AMG and CL55 AMG launched in 2002. For 2004, AMG debuted the new C55, and G55 as well as the AMG V12 models, the and CL65, the most powerful AMG to date.

The United States is now the market in the world for AMG vehicles, an over 40 percent share. The generation of AMG models available in the includes:

C55 AMG sedan with 362-hp V8

E55 AMG sedan with 469-hp 5.5-liter V8

S55 AMG sedan with supercharged 5.5-liter V8

S65 AMG sedan 604-hp twin-turbocharged 6.0-liter V12

AMG roadster with 493-hp 5.5-liter V8

SL65 AMG roadster 604-hp twin-turbocharged 6.0-liter V12

AMG roadster with 355-hp V8

CLK55 AMG cabriolet with 5.5-liter V8

CL55 AMG coupe 493-hp supercharged 5.5-liter V8

AMG coupe with 604-hp 6.0-liter V12

G55 AMG SUV with 469-hp 5.5-liter V8

CLS55 AMG coupe 469-hp supercharged 5.5-liter V8

such a diverse model and the most powerful models in its AMG is poised to deliver Mercedes-Benz performance and driving enjoyment to

Mercedes-AMG Today

On January 1, H.W. Aufrecht sold a shareholding in AMG, and the company was into DaimlerChrysler AG (DCAG). move allowed the newly Mercedes-AMG to benefit to an even extent from DCAG’s and global presence. The highly subsidiary has overall responsibility for the transmission, chassis, brakes, interior, design and sales and of AMG-badged cars.

Growth of the product line has been by the opening of new production, development and buildings at its Affalterbach plant. The factory, showroom and two development built and operational in 2003, more than doubled the of the facility from 199,000 to square feet. Employment at currently numbers over

One Man, One Engine

The centerpiece of the expansion is the new engine factory, produces 100 engines a day for the entire of Mercedes-AMG vehicles. Work place on three floors a total area of 107,000 feet, and about 45 highly master technicians work in the new

Mercedes-AMG follows a philosophy of man, one engine.” This that a single technician – by the signature plate affixed to the – is responsible for the complete assembly of an AMG engine from start to After a technician assembles an it is individually tested and then to a storage facility on the upper Flexible manufacturing processes the factory to quickly adjust for in demand for the various AMG models. A data management system optimizes engine inventory.

In to engine manufacturing, the new production is home to plant equipment quality control, production and ordering and parts logistics

The Showroom

The 8,000-square-foot AMG showroom in a striking piece of steel/glass in its own right, offers ample both for hosting worldwide and for displaying eight AMG models.

vehicle images displayed on the of the building serve a dual acting as a dramatic signpost and card for the new AMG showroom and also as sun and heat shields for people

AMG Racing Success

1980: An AMG 450 SLC takes first place in the Touring Car Championship Grand race at the Nürburgring.

1986: An AMG 190 E 2.3-16 records two victories in the Touring Car Championship (DTM).

The AMG Mercedes 190 E 2.3-16 takes wins in the German Touring Car (DTM); Mercedes-Benz and AMG begin an partnership in motorsports.

1989: AMG is the successful team in the DTM, Klaus Ludwig and Johnny notching up seven race at the wheel of the AMG Mercedes 190 E 2.5-16 I.

1990: Premiere of the more 190 E 2.5-16 Evolution II.

1991: AMG Mercedes finishes at the top of the standings and Klaus Ludwig is the successful driver. Mercedes-Benz the manufacturers’ title. The DTM is at the height of its with the races attracting an of over 153 million.

1992: AMG again takes the team and Mercedes-Benz the manufacturers’ crown. Ludwig is the DTM champion driving an AMG 190 E 2.5-16 Evolution II. Ellen becomes the fist woman to win a of the DTM – at the wheel of an AMG Mercedes – while Formula 1 World Champion Rosberg also drives for the

1993: Roland Asch runner-up in the DTM in an AMG Mercedes. This to be the farewell season for the AMG Mercedes 190 E, the of 50 races.

1994: The new AMG Mercedes lines up on the starting grid, by a six-cylinder engine. Klaus again takes the DTM crown.

AMG wins the DTM championship for the third as well as the international ITC series in its year. The drivers’ champion on occasion is Bernd Schneider.

Bernd Schneider drives an AMG to second place in the ITC.

The new Mercedes-Benz CLK-GTR, built by AMG in 128 days, takes Bernd to the inaugural FIA GT Championship title.

AMG Mercedes dominates the FIA-GT with Klaus Ludwig and Zonta winning all 11 races and the championship in the CLK-GTR. AMG-Mercedes to the constructors’ title.

2000: In the year of the new DTM (German Touring Car series, AMG clinches the championship with Bernd Schneider at the of a Mercedes-Benz CLK-DTM.

2001: A of the previous year with Schneider driving his Mercedes-Benz to the drivers’ championship crown and AMG the team title.

2002: The of the DTM continues with the new CLK-DTM. Formula 1 star Jean makes the switch to Team AMG after 201 Grand Prix

2003: Bernd Schneider yet clinches the driver’s championship as AMG Mercedes once again glory home in the DTM series.

Gary Paffett is runner-up in the DTM championship, and Team AMG Mercedes half of the series events.

Team AMG Mercedes is again a for the championship, with Gary Jean Alesi and Mika fighting for the top positions.

The AMG Safety Car

was represented in the Formula 1 World by the SL55 AMG (official safety and C32 AMG station wagon (Medical in 2003. The current Formula One car is the new SLK55 AMG Roadster. The company was involved in international polo as a sponsor.

In 1999, the motorsports was absorbed into company Hans-Werner Aufrecht’s new firm located close to Mercedes-AMG. 170 staff now works together Mercedes-Benz Motorsport to build cars and to manage the two companies’ involvement in the German Touring Car (DTM) race series.

Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), in Montvale, New Jersey, is responsible for the marketing and service of all Mercedes-Benz and products in the US. In 2004, MBUSA an all-time sales record of new vehicles, setting the highest volume ever in its history and 11 consecutive years of sales

interesting records

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