100 years of mercedes ( en )

14 Июн 2015 | Author: | No comments yet »
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100 Years of Mercedes

Mercedes one hundred

Premium-quality brand emotional appeal with technology

19 million Mercedes/Mercedes-Benz produced

6.4 million customers own more than 9.5 million

products

Oldest existing is a 1902 Simplex

The Mercedes is one of the best-known trademarks in the world

— For exactly 100 years, the Mercedes has been synonymous the most innovative automotive in the world. Since the first was supplied by the Daimler-Motoren-Gesellschaft ( DMG ) on December 22, a dynamic developed which led in a line to the founding of the international concern, DaimlerChrysler AG, at the end of the 20 th century. is today the world’s most premium-quality automotive brand. The prowess, the quality standards and the capability of this brand, and a cluster of automotive legends and of the calibre of the 300 SL gull-wing model are unique. The Mercedes star has the most famous automotive and is also one of the five best-known in the world. At present the brand has 6.4 million customers, who own some 9.5 Mercedes-Benz products.These are people who wish to drive just any car but opt for the latest incarnations of the Mercedes/Mercedes-Benz This legend has been and shaped by a tradition of technological which now spans 100 years. A list of innovations, whether engines for automotive applications, the body, the anti-lock braking ( ABS ), airbag, the Electronic Stability ( ESP Ò ), active suspension ( ABC ), Assist ( BAS ), ceramic brakes ( ) or Sensotronic Brake Control ( SBC ), to mind just one name and one Mercedes-Benz.

Professor Jürgen Hubbert an unprecedented product offensive


the earliest beginnings, Mercedes-Benz have set standards — in and also in quality. Mercedes-Benz is the brand in the world to offer a warranty ( mobilo -life ) on its This technological trend-setter offers 13 different car series 122 different model versions, across virtually all segments. The of the product mix is an important reason why year, for the first time, sold more than one cars. And why the year-to-date figures up to the end of 2000 already stand at units. The foundation for this across a wide range of was laid by Professor Jürgen responsible for the Mercedes-Benz/smart passenger car In the early 1990’s, Hubbert an unprecedented product offensive within the space of ten years had Mercedes-Benz from a luxury-class into an exclusive and extremely manufacturer of premium-quality cars for a wide spread of customer All of them, in their various continue to encapsulate that ingredient which has always at the heart of the brand: exclusiveness. numerous new models due to be premiered in the months, the Mercedes brand is up for a new round in its product offensive, of which in the coming years include such one-of-a-kind as the Mercedes-Benz Maybach ultra-luxury and the Mercedes SLR super sports

Mercedes-Benz pioneers new power for a new age: the fuel cell

the very earliest times, has symbolised the future of the automobile. To just one current example: 5, the fuel-cell powered A-class launch in November was attended by the Chancellor Gerhard Schröder, is a prototype powered by the latest, efficient and most compact drive technology. Mercedes-Benz has demonstrating the feasibility of fuel in automotive applications ever 1994 when it unveiled its fuel cell prototype 1 ( New Electric CAR ), based on an MB 100 van. The cell system used in 1 weighed 800 kilograms, and took up the whole of the load compartment. In the three prototype generations, the was refined and the space requirements Now in a further prototype, NECAR 5, the fuel cell system has located in the double-floor sandwich of the A-class — which it does not restrict the interior in any way. The first production car with this alternative technology is due to go on the market in 2004. It mark the dawn of a new era in automotive which will put an end to the current on fossil fuels.

Mercedes — building an future for the past 100 years

A years ago, at the beginning of the 20 th the very first Mercedes was by the Leipzig-born businessman, living at the in Nice, Emil Jellinek. keen automobile enthusiast his first Daimler car in 1897. He it in motor races and soon a wholesaler for Daimler. On April 2, he requested the Daimler management and engineer Wilhelm Maybach to a car incorporating a new fast, lightweight and construction. The same day, made a second proposal to the new car should bear the name of his daughter, Mercédès.

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The first has so far been followed by a further 19 cars

In the same month, placed an order worth gold marks, for 36 vehicles. In terms, this would be to a figure not far short of £2,000,000, or a price of about £30,000. The accounted for more than a of DMG’s total production for the 1900. For the same money Emil Jellinek would get 36 S 500’s or more than 100 C 200 Kompressor models. But today 100 vehicles would be no more one ten thousandth of total annual All told, the company has built 19 Mercedes-Benz passenger cars that first order 100 ago. In 1900, when production of Daimler-Motoren-Gesellschaft was just 96 built by a workforce of 344 people, figures would have unimaginable. The passenger car market was just starting to take with no proper road in prospect. Higher production would have been impossible, since all vehicles at the were hand-built. Statistically, it took 3.6 employees one year to one car. Today the figure is to 0.1.

1902: the name Mercedes is as a trademark

By 1902, the Daimler-Motoren-Gesellschaft had its production. And in September of the same the company took out a trademark on the Mercedes. 24 years later, merged with Benz This union between the founded by the two inventors of the car, Daimler and Karl Benz, in the formation of Daimler-Benz AG, while the trademark now became Mercedes-Benz. models now followed thick and like the incomparable SSK, the and beautiful 540 K, the legendary 300 SL gull-wing or the tail-fin models which safety to new levels in the early sixties. All of them are technical in a development path whose line, today, has given us the and most comfortable cars in the the current S-class and its coupé the CL.

Mercedes becomes the most commercial vehicle manufacturer in the

But the reputation of the Mercedes-Benz brand not just on its passenger cars but on its commercial vehicles. DaimlerChrysler AG is the world’s largest manufacturer of vehicles. The brands include Freightliner ( number one in the USA ), Sterling, Built Buses, Setra, Star, Orion, American and, in the engines sector, MTU and Diesel. Business is brisk, for the Mercedes-Benz models, whose in the first ten months of this were up eight per cent: by the end of 313,000 Mercedes-Benz trucks, and vans had been sold. The Mercedes-Benz truck range for Europe comprises four the Actros, the Atego, the Econic and the implement carrier. The Mercedes-Benz Sprinter and Vario vans are throughout Europe. The brand leads the way in the bus and coach sector, the current range comprises the Cito, Citaro, Integro, Tourismo and Medio models. November 20, 2000, the DaimlerChrysler Vehicle division has been by Dr. Eckhard Cordes.

Benz and Daimler design the bus and the first truck

The success of the Mercedes-Benz commercial vehicle with two home-grown, path-breaking on March 18, 1895, the first Patent Motor Bus went scheduled service on the route the town of Siegen, near Constance, to the small villages of and Deuz. One year later, on 1, 1896, the Daimler-Motoren-Gesellschaft ( DMG ) enlarged the of commercial vehicles available at time when it delivered the first motorised truck, by Wilhelm Maybach, to the British Syndicate Ltd in London. The first to bear the name Mercedes-Benz in 1927, following the merger of the two It was the Mercedes-Benz L 5, powered by a six-cylinder engine.

DaimlerChrysler Communications, 12, 2000

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