Mercedes Benz India to double its production capacity Hindustan Times

17 Июн 2015 | Author: | No comments yet »
Mercedes-Benz Capacity

Mercedes Benz India to its production capacity

Mercedes-Benz,the most popular sports and car producer from Germany, is its production in India to improve its share in the country’s premium car market to over four per by 2020.

‘We have to observe 2013 as the year of marketing and achieve a double growth in sales, up from units which we have last year(2012)’, said Mr Fitz, Director and the Member of of Management, Mercedes Benz,

Speaking to a select group of here today during his one day to the city in connection with the launch of Mercedes Benz’s product — A Class Sedan- with a price tag of Rs. 2.4 for the petrol version and Rs. 2.30 for the diesel version, Mr Fitz with a very aggressive strategy they were to sell around 28,000 in India every year 2020 onwards.

‘This comprise around four per of India’s total luxury car of around 300,000 units all global brands together’, Mr Fitz while explaining his strategies.

Rerferring to an ‘encouraging’ sales of the German auto maker in Mr Fitz said during the three months of the current they had sold as many as cars across the country was about 5.3 per cent higher the corresponding period of last

‘However,during the whole of last we have sold as many as cars,including the eight new variants of classes’,he said replying to and hoped that with an double digit growth year,more than 10,000 would be sold by December

About his plan to expand the of Mercedes-Benz’s only Indian at Chakan, near Pune in Mr Fitz said with an of Rs. 250 crore,the plant’s annual would be doubled to 20,000 from this year

‘This would sufficiently to the increasing demand from our customers for the next ten to 12 years’,said Mr and ruled out any proposal to set up another unit anywhere else in the in forceable future.

Mercedes-Benz Capacity

Asked to comment on the overall of the luxury car market in India the economic downturn with the GDP likely to grow by only 5.5 per cent this fiscal, Mr was of the opinion that in spite of the situation the premium car market not nosedived.

‘With more and young Indians becoming day by day, the demand for world luxury and sports cars is growing phenomenally across the all premioum car manufacturers’,feels the Mercedez top official.

About the sales in Eastern India,he said over 60 Mercesdes Benz of different classes being in the city of joy alone every were confident of the presence of a luxury car market in the city.

‘We are also planning to our distribution and sales network in parts of India and planned to at least ten more exclusive in as many cities this he said adding currently Benz India had presence in 37 with 52 outlets.

To a query Mr indicated the possible launch of a few cars this year,but to provide any further details at the juncture.

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