MercedesBenz Advanced Design Studio in Como (Update) Car Body Design

19 Янв 2015 | Author: | No comments yet »
Mercedes Benz advanced design

Mercedes-Benz Advanced Design in Como (Update)

The images published at the end of 2010 for the 125th of the brand, while the document below was released for the presentation of the new B-Class.

Image galleries of the studios – Carlsbad, Tokyo and – will follow in the upcoming

The Advanced Design Studio in is led by Michele Jauch Paganetti and is at Villa Salazar, close to the of Lake Como.

It is part of a of five Advanced Design around the world, which solutions for a long-term future (50 from now) and employ a of 60 designers – who join the around 440 working on series models.

For additional information you can also our previous article on the Advanced of Como. published on January

From the official Press

It has always been a prime it was at Villa Salazar, situated to the banks of Lake Como, Italian fashion designer Versace produced neckties and before Mercedes-Benz opened its Design Studio there in 1998.

With its contemporary ceilings, long suites of and contrasting floors of terracotta and the villa, which was built in is extraordinarily inspirational to the entire of around 20 designers.

The same can be said of the region the famous triangular region by the cities of Como, Milan and is home to the furniture and fashion


A high value is placed on craftsmanship there – making it an setting for the Advanced Design

These diverse inspirations are in the interior design concepts for – which is what the Advanced Studio in Como specializes in.

The can give free rein to ideas without having to consider series production, though that is the actual of their ideas and ruminations. An is the free-floating, streamlined screen in the new B-Class.

And it is also a new approach developed in by Mercedes-Benz which is why this series has achieved a new dimension of quality in the compact class.

Mercedes Benz advanced design

The use an “appreciation model” to bring ideas to life initially and look for a way to include these in series production. This a more harmonious and higher-quality than if the interior had been enhanced.

The tasks of the creative forces in are plentiful. They conduct research, create drafts and models – and are always looking out the horizon so that they can the car interiors of the future. A certain of respect for old traditions is desired in to find new approaches.

“We don’t any fads,” said Professor Gorden Wagener . Chief at Mercedes-Benz, “instead we try to sniff out trends that will our brand’s value over Ideas that meet the demands in technology, performance, and safety”.

That is why a designer to “live in the future” and think at two to three vehicle generations in

One of the first visible and tangible of the Advanced Design Studio in was the interior of the Mercedes-Benz F 400 Carving vehicle (Tokyo 2001).

It was in 2002 by the Vision GST – a predecessor of the R-Class – in Detroit, and in 2003 by the F 500 research vehicle in Tokyo. In the Mercedes-Benz bionic car was introduced to the in Washington, D.C. and the F 600 HYGENIUS in Tokyo.

For the Mercedes-Benz F 700 research introduced in 2007 the interior in Como relied heavily on and Alcantara.

With its sister studios in (California), Tokyo, Beijing and the Advanced Design Studio in not only regularly trades but creative staff as well.

Mercedes Benz advanced design
Mercedes Benz advanced design
Mercedes Benz advanced design
Mercedes Benz advanced design
Mercedes Benz advanced design
Mercedes Benz advanced design

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