MercedesBenz Advanced Design Studio in Como (Update) Car Body Design

19 Янв 2015 | Author: | No comments yet »
Mercedes Benz F 500

Mercedes-Benz Advanced Design in Como (Update)

The images published at the end of 2010 for the 125th of the brand, while the document below was released for the presentation of the new B-Class.

Image galleries of the studios – Carlsbad, Tokyo and – will follow in the upcoming

The Advanced Design Studio in is led by Michele Jauch Paganetti and is at Villa Salazar, close to the of Lake Como.

It is part of a of five Advanced Design around the world, which solutions for a long-term future (50 from now) and employ a of 60 designers – who join the around 440 working on series models.

For additional information you can also our previous article on the Advanced of Como. published on January

From the official Press

It has always been a prime it was at Villa Salazar, situated to the banks of Lake Como, Italian fashion designer Versace produced neckties and before Mercedes-Benz opened its Design Studio there in 1998.

With its contemporary ceilings, long suites of and contrasting floors of terracotta and the villa, which was built in is extraordinarily inspirational to the entire of around 20 designers.

The same can be said of the region the famous triangular region by the cities of Como, Milan and is home to the furniture and fashion


A high value is placed on craftsmanship there – making it an setting for the Advanced Design

These diverse inspirations are in the interior design concepts for – which is what the Advanced Studio in Como specializes in.

The can give free rein to ideas without having to consider series production, though that is the actual of their ideas and ruminations. An is the free-floating, streamlined screen in the new B-Class.

And it is also a new approach developed in by Mercedes-Benz which is why this series has achieved a new dimension of quality in the compact class.

Mercedes Benz F 500

The use an “appreciation model” to bring ideas to life initially and look for a way to include these in series production. This a more harmonious and higher-quality than if the interior had been enhanced.

The tasks of the creative in Como are plentiful. They general research, create and build models – and are always out towards the horizon so that can develop the car interiors of the future. A lack of respect for old traditions is in order to find new approaches.

“We don’t follow any fads,” Professor h.c. Gorden . Chief Designer at Mercedes-Benz, we try to sniff out long-term trends will enhance our brand’s over decades. Ideas meet the highest demands in performance, comfort and safety”.

is why a designer needs to “live in the and think at least two to three generations in advance.

One of the first and tangible results of the Advanced Studio in Como was the interior of the F 400 Carving research vehicle 2001).

It was followed in 2002 by the Vision GST – a of the Mercedes-Benz R-Class – in Detroit, and in by the F 500 Mind research vehicle in In 2005 the Mercedes-Benz bionic car was to the public in Washington, D.C. and the F 600 appeared in Tokyo.

For the Mercedes-Benz F 700 vehicle introduced in 2007 the specialists in Como relied on cork and Alcantara.

With its studios in Carlsbad (California), Beijing and Sindelfingen, the Advanced Studio in Como not only trades ideas but creative as well.

Mercedes Benz F 500
Mercedes Benz F 500
Mercedes Benz F 500
Mercedes Benz F 500
Mercedes Benz F 500
Mercedes Benz F 500

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