MercedesBenz Axor Truck Concept Car Body Design

12 Апр 2015 | Author: | No comments yet »
Mercedes-Benz Axor

Mercedes-Benz Axor Truck

The Mercedes-Benz Axor was developed in with Mercedes-Benz by IED São Paulo Carlos Brito as his final project for the Master in Transportation course.

The main goal of the was to study how improvements in aerodynamics can be to a long distance truck in to offer a visually attractive yet vehicle to company owners and drivers.

A key characteristic of the Mercedes-Benz Axor Concept is a focus on brand particularly important given the and strong tradition of Mercedes-Benz

Speaking about the design Carlos explains, “The of the vehicle is inspired by both and technology. The influence from surfaces of bone structures and graphics inspired by technology the opposition between the rational and characteristics of a truck and the emotional and soul of Mercedes-Benz.”

The exploration sketches of the first show more precise inspired by electronic components and design. The exploration then to a more organic approach, more sculptural surfaces at the end of the These two surface languages merge to create shapes are both rational and emotional.

The design show the association the headlight area of the truck and eye found in animal skulls, a mean and powerful face. The graphic shape and surfaces surround the headlights are reinterpreted at the to create a strong relationship the two areas.

Mercedes-Benz Axor

The inspiration for the grille surfaces from the forms of a ribcage, the preciousness of the Mercedes-Benz star, the of the truck. The grille has more right in the center, where the is, and then gets lighter the edge, where the air intakes are

The graphics of the grille were a key to keep the band’s DNA. The taken from the Mercedes-Benz and the F125 create a relationship the past and the future, expressing the and the tradition of the brand.

Finally, the two of the body express the two different languages: rationality and precision vs. and expressiveness.”

About the Designer

Carlos is a 25 years old designer from He graduated in product design and finished the Master in Transportation course at IED São Paulo.

Mercedes-Benz Axor
Mercedes-Benz Axor


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