MercedesBenz Axor Truck Concept Car Body Design

12 Апр 2015 | Author: | No comments yet »
Mercedes-Benz Axor

Mercedes-Benz Axor Truck

The Mercedes-Benz Axor was developed in with Mercedes-Benz by IED São Paulo Carlos Brito as his final project for the Master in Transportation course.

The main goal of the was to study how improvements in aerodynamics can be to a long distance truck in to offer a visually attractive yet vehicle to company owners and drivers.

A key characteristic of the Mercedes-Benz Axor Concept is a focus on brand particularly important given the and strong tradition of Mercedes-Benz

Speaking about the design Carlos explains, “The of the vehicle is inspired by both and technology. The influence from surfaces of bone structures and graphics inspired by technology the opposition between the rational and characteristics of a truck and the emotional and soul of Mercedes-Benz.”

The exploration sketches of the first show more precise inspired by electronic components and design. The exploration then to a more organic approach, more sculptural surfaces at the end of the These two surface languages merge to create shapes are both rational and emotional.


The final design show the between the headlight area of the and eye sockets found in animal creating a mean and powerful The same graphic shape and that surround the headlights are at the rear to create a strong between the two areas.

Mercedes-Benz Axor

The inspiration for the surfaces came from the of a ribcage, emphasizing the preciousness of the star, the heart of the truck. The has more mass right in the where the star is, and then lighter towards the edge, the air intakes are positioned.

The graphics of the grille were a key to keep the band’s DNA. The taken from the Mercedes-Benz and the F125 create a relationship the past and the future, expressing the and the tradition of the brand.

Finally, the two colors of the body the two different design languages: and precision vs. emotion and expressiveness.”

the Designer

Carlos Brito is a 25 old designer from Brazil. He in product design and recently the Master in Transportation Design at IED São Paulo.

Mercedes-Benz Axor
Mercedes-Benz Axor

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