MercedesBenz designers at MercedesBenz Fashion Week Berlin automobilsport…

17 Мар 2015 | Author: | No comments yet »
Mercedes-Benz ESF 2009


Mercedes-Benz designers at Mercedes-Benz Week Berlin

Gabriele and Oliver Bierhoff discover automotive design

Three one passion: high-quality and exclusive At Mercedes-Benz Fashion Week Strenesse fashion designer Strehle and Oliver Bierhoff, of Germany’s national soccer discovered with Gorden head of Mercedes-Benz design, how automotive design works.

At the Mercedes-Benz designo stand, team of designers created a of the new E-Class Coupé by arranging of coloured adhesive tape on a display. Similar to the sketches and employed in fashion design, the tape technique is a creative used to develop forms and for new vehicles.

Ever since the of Mercedes-Benz Fashion Week in July 2007, Mercedes-Benz have been on hand to in person how the design of a new vehicle is The designo name is universally with the high-quality distinctive of Mercedes-Benz exteriors and interiors. In the of almost every model the Mercedes-Benz designers have a specific designo programme, of them in line with its vehicle class.

A wide and exclusive variety of paints are available, along almost limitless possibilities for the of interiors using leathers, and different types of natural “I admire fashion who manage to produce four every year. You have to be creative to do that. The design of our is already finished three before its launch. At that the car is produced for seven years.

This means that we to put a lot more emphasis on the durability and of the design than it is the case in the business. But when it comes to design we try to be just as ‘haute as fashion,” explains Wagener.

Mercedes-Benz ESF 2009

For the new E-Class, for example, the designo offers ten different exterior to choose from. Gabriele and Oliver Bierhoff discovered how the colours and surface treatments or metallic) can alter a vehicle’s and impression. The two designo guests experimented with the different while being able to see on a screen how each colour a Mercedes-Benz appear in a real Both Strehle and Bierhoff see a connection between fashion and design.

“The Mercedes-Benz guiding of ‘nothing but the best’ applies to us in the industry, as well. When in a Mercedes, you’re aware of consciousness about quality and a of well-being. To me, that’s what the difference,” explained Strehle.

Tobias Müller- photo

03.07.2009 / MaP

Mercedes-Benz ESF 2009
Mercedes-Benz ESF 2009
Mercedes-Benz ESF 2009
Mercedes-Benz ESF 2009

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