MercedesBenz Drives Social TV Innovation With Twitter #YOUDRIVE…

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Mercedes-Benz Ocean Drive

Mercedes-Benz Drives Social TV With Twitter #YOUDRIVE

Posted by Sheila Shayon on 2, 2012 02:02 PM

Social is at an all time high and campaigns with social media are the incarnation exemplified by the new Mercedes-Benz Twitter campaign, which let fans help shape the Ever the innovator on digital, is up 10 percent in Interbrand’s just-announced Best Global Brands

TV viewers in the UK will ‘drive the of a three-part story about the new A-Class to be shown this during commercial breaks in The X A cat and mouse caper features a music star (played by Top Boy Kane Robinson) aided by a accomplice attempting to secure a gig that authorities are keen to down.

Different scenarios give the chance to ‘steer the action’ in scenes shot on the streets of by Anthony Dod Mantle, whose credits include D.P. on Millionaire .

“Our strategy is led by the way now interact with advertising,” David George, Marketing Mercedes-Benz UK. “People no longer just to listen to brands, want to interact with that’s critical.”

The campaign’s ads are from Abbott Mead BBDO, the first two airing 6 and the final 90-second ad broadcast Sunday’s ‘The X Factor’ on will recap the first two revealing the concluding chapter.

data showing the percentage of who voted for each outcome be integrated into the final ad and will be directed to a custom channel. to view the ads and create own. The campaign runs December 2, and includes cinema, and outdoor, and a promoted Twitter next weekend to promote the

Across the Atlantic Ocean, more Twitter-inspired social from the CW TV Network a print of a small LCD screen with and the six latest tweets from in 1,000 copies of Entertainment distributed in New York and Los Angeles. with “Follow Us Now,” the promotes the network’s fall The campaign comes as PG/DG are interactive magazine ads in the UK and Volkswagen is things up with its India campaign.

“We’re always to look at things that are to market, that are really to let people know that we are a network and that digital is part of our DNA,” said Haskins, EVP marketing and digital at the CW, to Mashable. “It’s important know they can come to us they want to do something new, that’s never done before.”

It’s not just advertising and using Twitter for innovation, of In Seattle, residents in 51 neighborhoods can the local police department on via Tweets-by-beat, a digital police mirroring the print edition runs in local papers. violation — intoxicated and Accident investigation at 5 Ave/James St, are of recent tweets.

Mercedes-Benz Ocean Drive

More and people want to know going on on their piece of the Seattle chief of police Diaz told CNet. want to specifically know going on in the areas around home, around their where their children be going to school. This is a different way we could put out as much as possible as quickly as possible.

A new website, Connected To The Case live on October 16, and crowdsources from users to help active police investigations. Facebook login for access, the pulls data from to prioritize cases you might be to through a filter of five key date, location, time, and demographics

Citizens are encouraged to in this social media to crime-busting designed by Praetorian and Crowd Sourced Investigations, Law enforcement agencies can register to current cases, and engage on and Twitter .

While initial targets the US, expansion to other countries to build a global of ‘internet do-gooders’ is part of the as is integration with Twitter, Pinterest and a smartphone app.

We believe this innovation have a profound impact in to improve society and assist law in the coming decade,” commented Ford, CEO of Praetorian Group, platform leader in the Public market with properties as, and

And on the front, social innovation is surgery as doctors at the Swedish Center perform a cochlear surgery using Twitter and during the procedure. Dr. Backous, Director of the Center for Hearing and Base Surgery said the surgery is part of a broader to build awareness of cochlear surgeries which can improve and hearing even for those deaf.

Social innovations like are the best of breed for advertising and citizenry and up the ante for effective and communication and engagement.

Mercedes-Benz Ocean Drive
Mercedes-Benz Ocean Drive
Mercedes-Benz Ocean Drive
Mercedes-Benz Ocean Drive


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