MercedesBenz Fashion Week Swim Then and Now

13 Июн 2015 | Author: | No comments yet »
Mercedes-Benz Ocean Drive

Mercedes-Benz Fashion Week Then and Now

Official kickoff for last year’s Mercedes-Benz Week Swim at The Raleigh.

A from Mara Hoffman’s Swim collection.

Mara recalls one reaction upon of her special designation at the upcoming Fashion Week Swim. set for 18 to 22 at the Raleigh. “I was really stoked; something I’ve wanted as as I’ve been showing in she says of being chosen year’s Mercedes-Benz Presents a highly coveted honor.

This is New York-based Hoffman’s year of presenting her poolside-chic collections—the IMG-produced event is now in its year. “What’s really about showing in Miami is how it correlates with sales. buyers are at the show, and then you see the next day.”

Mercedes-Benz Ocean Drive

Indeed, a thought is integral to this showing, which has become known as Swim Week, its feeding one another to support the global swimwear industry. The of swim in Miami can be traced to when a group of sales at the Miami Merchandise Mart a swimwear trade show; out of the Swimwear Association of Florida and which this year place July 20 to 23 at the Miami Convention Center, were Today SwimShow is considered the

largest in the world, offering than 2,500 brands—collections giants such as Jantzen. and Perry Ellis. as well as from designers such as Lauren and Calvin Klein. to Judy Stein, executive of the Swimwear Association of Florida. year Stein will the offerings, opening up the show to an nearly 400,000-square-foot hall in the center. “The [expanded] will allow for growth in the and children’s areas, as well as and lifestyles,” Stein says.

In 2004 IMG Fashion launched Fashion Week Swim at The its nighttime show schedule to not interfere with SwimShow’s business during the day. Swim has evolved into a platform for designers. “I love event,” says Christina executive producer of IMG Fashion. definitely seen it grow we first launched the concept; you see a lot press than the early and also a better quality of working

the show.”


Combine bikini-clad models the glamour of South Beach and runway shows, and what arise out of such a cocktail? the next Kate Upton be on the runway this year,” says. “That’s one of the great about Miami, you just know.”

Mercedes-Benz Ocean Drive
Mercedes-Benz Ocean Drive
Mercedes-Benz Ocean Drive
Mercedes-Benz Ocean Drive

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