MercedesBenz New A Class on Behance | Mercedes-Benz catalog with specifications, pictures, ratings, reviews and discusssions

MercedesBenz New A Class on Behance

10 Июн 2015 | Author: | No comments yet »
Mercedes-Benz Medio

B#x113;hance

Cliente/Client: Mercedes-Benz

New A Class

Agencia/Agency: Proximity_DIGITAL


Creative Supervisor, concept, Read More

Cliente/Client:

Proyecto/Project: New A Class

Agencia/Agency:

Función/Tasks: Creative Supervisor, copywriter,

Año/Year: 2012

Brief

• Comunicar en el medio digital el del nuevo Mercedes-Benz Clase A y sus características.

• Dar apoyo a la campaña desarrollada para el evento.

• Una serie de banners Rich en distintas páginas y formatos, a presentar el nuevo Clase A en su excelencia.

• Distintos formatos a distintos medios: Take Anuncio Interactivo iPad, Interactivo Tele Digital, tradicionales, etc.

• Presentar los 4 anuncios de tele para el Clase A, cada uno a una características específica del auto.

• de marcación de test-drive a partir de las piezas de comunicación.

English

• Promote in the digital media the of the new Mercedes-Benz A Class and its main

• To support the 360º campaign for the occasion.

Idea

• A series of Rich banners en different pages and dedicated to present the new A Class in all its

• Different formats adaptated to media: takve overs, television apps, iPad ad, traditional display media,

• To present the 4 TV sports developed for the A each one associated to a specific of the car.

• Every format the chance to schedule a test-drive.

Português

Brief

• Comunicar no digital o lançamento do novo Classe A e as suas principais

• Dar apoio à campanha 360º para a ocasião.

Ideia

• Uma de banners Rich Media em páginas e formatos, dedicados a o novo Classe A em todo o seu

• Diferentes formatos adaptados a meios: take overs, interactivo para iPad, interactivo para TV Digital, tradicionais, etc.

• Apresentar os 4 de televisão desenvolvidos para o A, cada um associado a uma característica do carro.

• Possibilidade de agendamento de drive a partir de todas as de comunicação. Read Less

February 23, 2013

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