MercedesBenz New A Class on Behance

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Mercedes-Benz Medio

B#x113;hance

Cliente/Client: Mercedes-Benz

New A Class

Agencia/Agency: Proximity_DIGITAL


Creative Supervisor, concept, Read More

Cliente/Client:

Proyecto/Project: New A Class

Agencia/Agency:

Función/Tasks: Creative Supervisor, copywriter,

Año/Year: 2012

Brief

• Comunicar en el medio el lanzamiento del nuevo Mercedes-Benz A y sus principales características.

• Dar apoyo a la campaña 360º para el evento.

Idea

• Una de banners Rich Media en páginas y formatos, dedicados a el nuevo Clase A en toda su

• Distintos formatos adaptados a medios: Take Overs, Interactivo iPad, Anuncio Tele Digital, formatos etc.

• Presentar los 4 anuncios de tele para el Clase A, cada uno a una características especí… del auto.

• de marcación de test-drive a partir de las piezas de comunicación.

English

• Promote in the digital media the of the new Mercedes-Benz A Class and its main

• To support the 360º campaign for the occasion.

Idea

• A series of Rich banners en different pages and dedicated to present the new A Class in all its

• Different formats adaptated to media: takve overs, television apps, iPad ad, traditional display media,

• To present the 4 TV sports developed for the A each one associated to a specific of the car.

• Every format gave the to schedule a test-drive.

Português

• Comunicar no meio digital o do novo Mercedes-Benz Classe A e as principais características.

• Dar apoio à 360º desenvolvida para a

Ideia

• Uma série de banners Media em diferentes páginas e dedicados a apresentar o novo A em todo o seu esplendor.

• Diferentes formatos adaptados a meios: take overs, interactivo para iPad, interactivo para TV Digital, tradicionais, etc.

• Apresentar os 4 de televisão desenvolvidos para o A, cada um associado a uma característica do carro.

• Possibilidade de agendamento de drive a partir de todas as de comunicação. Read Less

February 23, 2013

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