MercedesBenz Threepointed design star | GoAuto

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Mercedes-Benz ConceptFASCINATION

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Estate of the Two-door Concept Fascination mark the return of an E-class-based for the first time in three

New styling chief set to make his on Mercedes-Benz

8 October 2008

THE man who is responsible for the future direction of styling stepped into the at the Paris motor show week, introduced by company Dieter Zetsche alongside his creation – the eye-catching Concept coupe/wagon.

Gorden Wagener is a and extremely confident German who has through the ranks in spectacular and is looking to apply his influence on the oldest and arguably most car-maker, where he was appointed a few months ago as a 39 year-old ‘wunderkind’ of the

Mr Wagener, who turned 40 just a few ago, has had a significant hand in of the current Mercedes line-up – the A-class through to the highly C-class, the mould-breaking CLS and even the – and has now provoked further considerable with the unusual three-door wagon concept car.

But Mr Wagener told a small of Australian journalists in Paris, GoAuto, that he likes the of producing production-viable designs and that the E-class-based Concept could create “a potential in our portfolio. a very emotional wagon like this”.

a production version would at least three years to if it gets the green light, the car contains some design that will certainly in future Mercedes models.

Mercedes-Benz head of design Wagener with the Concept showcar.

This may include the air intakes at the front of the car, but more significant are the heavily rear fenders that are by the Mercedes-Benz Ponton (pontoon) from the 1950s – a feature Mr Wagener said we will see in models.

He said that the fenders are a good example of how he use the great heritage of the brand to be for the future without going

“This is a new interpretation of that fender theme. and it is very he told us.

“This is a very feature because it makes a shoulder and really pushes the car Together with that shoulder line, it creates a unique signature and you will see on future Mercedes-Benz.”

With to the horizontal fins that the front intakes, Mr Wagener this as a stylish alternative to the mesh covers that the increasingly large openings by the engineers to feed ever powerful and sophisticated engines.

a little more spectacular the show car,” he said of the “It wouldn’t necessarilly be a production (as is), but I think it’s an structure.

“We have a lot of these areas in the front of the vehicle and you have that mesh. doesn’t look good any

“The Concept Fascination is espressive because it’s a car; for the production car, we probably tone it down a bit, but that is a solution. Why I think the idea is principally

Mr Wagener replaced the retiring Mercedes veteran Peter as head of design this after a meteoric career in since joining the company in just two years after from the London College of Art previously studied in his home of Essen in Germany).


By 1999 he was of exterior and interior design, GL-, M- and R-class models his team, and from 2002 he was for the design of the models making up the A-, B-, C-, E-, and CLS-class. In 2006 he became of Advanced Design and ran the California and design studios.

Mercedes-Benz ConceptFASCINATION

He believes the faces a number of environmental for the future and that designers embrace those challenges to solutions while maintaining the and integrity of the Mercedes brand.

“We are every day with these in the wind tunnel, but it’s the same things – the rear the height of the rear deck – but are technical, aerodynamic issues,” he

“For me, the interesting part is how efficient should the design in the future? That’s, of course, a

“If you look back in history, trends always had an impact on and it will in the future. I think a big challenge for us and of course we are investigating to see how we can combine asthetics together form. This is a fundamental for us how to incorporate that into our language, to still express the of Mercedes-Benz (with) environmental

“Alternative engines, fuel electric cars and all that are for design and I think that’s a challenge for the entire industry for the ten years. That is a new impact facing and the key will be how to translate in the best way.

“I think we seen a lot of diversity in the last ten where everybody, including us, into new segments – some sense, some made not so sense. I think a lot of niches been found already and now for me the challenge is really to not differentiate the car by a architecture.

“There will always be types of vehicles, but the key is in the future to the car a strong character, a car which a brand as well as the vehicle. will buy cars in the future in to express themselves and have an piece of design. I want that are really the true model of European luxury. is why you buy a Mercedes.”

Mr Wagener said being head of design for most traditonal and, for me, the amazing car company of the world” is the job in design, but he is under no pressure to be and is determined to remain hands-on, now being responsible for 500 people the globe.

“I’ve been Mercedes-Benz for 11 years now very I’m very skilled what I’m doing and very good, otherwise I have been picked for position.

“I have a very strong about things. I am somebody who is somebody from a new generation, who has been very successful as a who climbed that ladder in a short time – I made it a designer to head of design in 10 – so it’s a great chance to the brand and I’m very I can do that.”

Read more:

look: Merc’s E-class returns

Mercedes-Benz ConceptFASCINATION
Mercedes-Benz ConceptFASCINATION
Mercedes-Benz ConceptFASCINATION
Mercedes-Benz ConceptFASCINATION

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