MercedesBenz Uses Football Fashion and the Ryder Cup To Boost…

28 Май 2015 | Author: | No comments yet »
Mercedes-Benz 2012

Mercedes-Benz Uses Football, and the Ryder Cup To Boost Its Brand

The Cup kicks off Friday at Medinah Club outside of Chicago. The match pits the top American against the top European players national pride on the line, but no money. The players might not be in for a payday, but the Ryder Cup is a still a commercial event with people expected on the Medinah and a huge global TV audience in at home.

One brand that be front and center at the Ryder Cup is which hopes to turn golf fans into customers for its pricey luxury

Mercedes-Benz USA has been an “Official of the PGA of America since 2009. The includes sponsorships of the PGA Championship, PGA Championship and Ryder Cup. Patron deals typically $3 million to $5 million annually, but can pay off for a brand like Mercedes.

expects 40,000 people to its Ryder Cup interactive fan experience which offers complimentary … analysis from a PGA and a simulator to capture every of your swing from to follow through.

You can also try hand at the hole in one challenge. 4,000 fans this will take a crack at the 16 th on Medinah No. 1 (the Ryder Cup are taking place at the No. 3 course at Ace the 150-yard par 3 and you receive the keys to a new GLK 350. The odds are on the side of as the chances of a player off the street a hole in one are around 12,000-to-1. ran the hole in one contest at the PGA Championship in last month and 3,000 were shut out, but walked away with leads and marketing data.

The trick is turning those visitors to the Mercedes sponsorship into customers. Bernie Mercedes-Benz USA marketing chief, his chances. “The demographics and of our customers make golf the match for us,” says

The typical Mercedes buyer in the is married (74%), male 53-years old with a college (78%) and a household income of Similarly, most golf are married men in their 40s or 50s with a education and an income around


Mercedes-Benz 2012

Golf fans are also car A survey by the National Golf found that 47% of golfers to purchase a new car in the next 12-months and of those people currently own or at least three cars. than one-quarter of those spent over $40,000 on last car.

Mercedes focuses its sponsorship on events that attract a crowd. Its three pillars are tennis and New York ’s Fashion (officially Mercedes-Benz Fashion Mercedes has been involved in for 20 years. In addition to its role the PGA, Mercedes acts as an partner of the Masters and the official of the British Open.

Last Mercedes added football to the mix a 10-year deal worth an $50 million to $60 million for stadium rights to the Louisiana Superdome in New Football is far from Fashion but Glaser says the demographics of the NFL fan well with the Mercedes

The Mercedes-Benz Superdome is much than just the home of the New Saints. It hosted the BCS National and the men’s NCAA Final this year. It will a rare major sporting trifecta in February when it Super Bowl XLVII. It be the tenth time New Orleans the Super Bowl, which Miami for the most all-time.

Oil owns the naming rights to the NFL in Indianapolis, which hosted the Super Bowl. Philadelphia-based Row Marketing Services estimated Lucas received $33.8 in branded media value NBC’s broadcast from for signage outside and inside the as well as on-air mentions the game. Mercedes will be a Super Bowl advertiser for the second time in 2013. 30-seconds spots are selling for as as $4 million to reach a U.S. of more than 100 million.

Mercedes-Benz 2012
Mercedes-Benz 2012
Mercedes-Benz 2012
Mercedes-Benz 2012

interesting records



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