MercedesBenz Vans posts record earnings in 2011 automobilsport com

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Mercedes-Benz Citan minivan

Mercedes-Benz Vans posts earnings in 2011

Daimler’s division boosts earnings by 85% to the level of €835 million €451 million)

Highest-ever on sales (9.1%)

Significant increases for the Sprinter, Vito, and

Global growth strategy: Vans Goes Global” completely on course

Annual target of more than units by 2015

Product in the European small van segment the new Mercedes-Benz Citan

Sprinter now in Latin America and China

New for van joint venture in China: Benz Automotive Corporation

Vans finished 2011 by records for earnings and return on in the most successful year in the division’s history. EBIT 85% to the record level of €835 (2010: €451 million), the return on sales increased to (2010: 5.8%), also a Revenues for 2011 totaled billion, a 17% increase compared to the year.

High global for vans resulted in an 18% increase in Vans sales to around units, with sales set in the division’s core markets in Mercedes-Benz Vans also the clear leader for medium-sized and vans in Europe, its most sales market. The division 178,300 units (+14%) in Europe and posted unit of 77,600 vans (+25%) in its home market — the sales result ever for

Volker Mornhinweg, Head of Vans, commented today in on Mercedes-Benz Vans’ business as follows: “2011 was an outstanding for Mercedes-Benz Vans. The records we set for and return on sales have our lead in the van segment even This makes Mercedes-Benz a true engine of growth for the Group.”

“Mercedes-Benz Vans Global” growth strategy: offensive in Europe, model in Latin America, and two-brand in North America

Daimler’s division plans to continue year’s positive developments in and 2013 by achieving further in unit sales, revenues, and The foundation for future success has laid by the strategic approach at Mercedes-Benz Vans, which on three areas: exploitation of all potential in traditional markets, into new fast-growing markets, and leadership in combination with an product portfolio.


“In our Mercedes-Benz Vans Goes growth strategy is accelerating our development not only in Europe but in the U.S. Latin America, and Russia. Our goal now is to achieve global unit sales of than 400,000 vans by said Volker Mornhinweg.

Daimler’s Vans division to expand its lead in Europe by the rapidly growing segment for vans. The division’s all-new Citan will round out the portfolio here before the is over. The Citan is designed for customers and will initially be in different lengths and weight This new city delivery van be launched in the fall of 2012 to with the IAA Commercial Vehicles The Citan also happens to be the vehicle to hit the road as a result of the partnership between Daimler and

“The trend toward vans for use in flexible and versatile logistics systems offers our a huge opportunity,” said “The market volume for vans in Europe alone now at approximately 700,000 units per and that number will Our new Citan was designed to help us a market share of 4% to 5% precisely in segment and to fully exploit all the growth potential.”

Mercedes-Benz has had a strong presence on the Latin market for decades and is the leading manufacturer in the region. The division 13,600 units in Latin in 2011, an increase of 9% compared to the year.

At the end of last year, Mercedes-Benz shifted the production operations at the Industrial Juan Manuel plant in Argentina (near Aires) to the current European series and raised the manufacturing accordingly. The Sprinter is offered as a bus variant in Latin America in to benefit from the rapidly demand for passenger transport

Mercedes-Benz has also now begun in Argentina the OM 651 diesel engine, is already available in Europe. projects had a total investment of more than €70 Mercedes-Benz Vans’ clear at the moment is to increase van sales by than 30% in Latin America the next five years.

Vans also remains on for success in North America, it is systematically forging ahead its two-brand strategy for the Sprinter. The is offered to American and Canadian under either the Mercedes-Benz or the brand name.

The favorable conditions in the region and the establishment of a new sales organization led to a 72% increase in sales in the U.S. alone in to 18,000 vans. In view of development, Mercedes-Benz Vans has the production volume for the Sprinter at its in Charleston, South Carolina.

“Mercedes-Benz Vans Goes growth strategy: Launch of model series in China

Mercedes-Benz Citan minivan

Vans places a high on its successful entry and penetration the growth market China. activities are firmly incorporated the division’s “Mercedes-Benz Vans Global” strategy.

Mercedes-Benz is the only manufacturer to date produces vans locally in The vans with the star been built by a joint in China since 2010. On 1, 2012, the van joint venture Fujian Motors was given a new Fujian Benz Automotive The Vito and Viano models are at the Fuzhou plant, where a bus of the Sprinter also went production in October 2011.

Vans is targeting the high-end transport and exclusive shuttle segments in China. Despite a contracting market, Daimler’s division increased its sales in by 11% to 13,500 units in 2011. The dealership network has also expanded to 50 sales partners.

in products and innovations

Mercedes-Benz invests extensively in new products and and therefore has a very young range. The division increased its and development expenditure by 34% to €358 in 2011 (2010: €267 and Mercedes-Benz Vans plans to on this course.

On the product side, Mercedes-Benz launched the new generation of the Vito and the across all markets last The models were very received by customers and dealers. Vans is focusing on specific requirements with these model series by clearly between the Viano for private and the Vito for commercial applications.

year Mercedes-Benz Vans the 125th anniversary of the invention of the by presenting the Viano “Avantgarde 125” — a special with a V6 engine and high-end appointments. In addition, the division what is possible in the premium van by unveiling its “Viano Vision show car at the IAA International Motor in Frankfurt.

Mercedes-Benz Vans introduced the Vito Crew and the Shuttle for commercial customers year. The Vito Crew service companies and commercial in various technical trades a robust van, while the Shuttle is targeted at customers who use for the professional transportation of passengers as shuttles or minivan taxis.

year the division posted of 98,000 vans in the medium-sized (to which the Vito and the Viano an increase of 26% compared to the prior The Viano also set a new record by sales by 40% to 30,500 units.

Mercedes-Benz Vans remains the for new and environmentally friendly van technologies the Vito E-CELL — the first series-produced electric Thanks to its locally zero-emission system, the Vito E-CELL is for use in inner cities and areas very sensitive environments. than 500 Vito E-CELL have now been manufactured and to European customers for testing everyday conditions. A total of 230 E-CELLs have already up more than 650,000 in several model regions in Plans call for 2,000 E-CELLs to be delivered throughout by the end of 2012.

-Uta Leitner Photos Mercedes-Benz

03.03.2012 / MaP

Mercedes-Benz Citan minivan
Mercedes-Benz Citan minivan
Mercedes-Benz Citan minivan
Mercedes-Benz Citan minivan

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