Super Bowl XLV A Perfect Social Media Advertising Case Study

2 Апр 2015 | Author: | No comments yet »
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Super Bowl XLV – A Perfect Media Advertising Case

When it comes to advertising, it get any bigger and better than the Bowl. The Packers vs. Steelers contest was the most keenly anticipated extravaganza of recent times, the former emerging as Super XLV winners. With advertising topping about $3 million for 30-second commercial, it has undoubtedly as the most-sought advertiser’s choice.

With a mammoth viewership 100 million viewers for this opportunity, it’s unsurprising Super Bowl chose to their reach through channels as Facebook, Twitter and

The Biggest Stage of them all

it’s award ceremonies as the Academy Awards, the Golden or any sporting extravaganza, nothing the Super Bowl. Clearly, the Grand Daddy of all advertising with nearly 51 percent of saying they were interested in the ads than the game.

big names including Pepsi, Audi, Chevrolet and Mercedes-Benz off Super Bowl campaigns leveraged the consumer networking of Facebook, Twitter and YouTube.

Convergence of TV and Social Media

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IMO, Super Bowl XLV as a fantastic example of how Television is converging with its social counterparts. Nearly 22 percent of were active on Facebook the game, and 44 percent of young sent phone texts watching the Green Bay Packers and Steelers battle for the NFL championship.

While the advertisements themselves 30-60 seconds, most have leveraged social to keep viewer interest after the event ended. such as Super Bowl a welcome break for advertisers to beyond the standard Facebook fan and Twitter account in their to reach consumers through the

I particularly liked the Mercedes-Benz which was linked to a promotional that challenges three of fans and celebrities to gain on Twitter, so-called Tweet and pass other social-media for a chance to win a new C-Class Coupe. Who mind spending few hours around to have a chance to win a new Mercedes-Benz?

Bud Light launched another advertising campaign by challenging to guess the storylines of its three Bowl commercials from posted to its Facebook page. The Bud fan page is closing in on 1 million as of writing this piece.

Looking at the phenomenal success of media in Super Bowl XLV I won’t be surprised if the organizers to remember it as the “Social Bowl”. I Super Bowl commercials a never-seen-anything-like-that buzz this thanks largely to social What do you think? Please your opinion by leaving a below this post.

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