Mercedes Benz launches new ML Class at Rs 56 9 lakh; 15% lower…

29 Мар 2015 | Author: | No comments yet »
Mercedes-Benz ML-Class

Mercedes Benz launches new ML at Rs 56.9 lakh; 15% lower earlier edition


German premium car major Benz has launched the 3rd generation ML sports utility vehicle in at an aggressive price tag of Rs 56.9 ex-showroom Delhi, which is 15% than the earlier edition at Rs 66

Not only the price is aggressive, the new ML is longer and wider and offers better fuel efficiency its earlier predecessor, claims Benz. The ML class will be in two different variants.

The AMG edition will be limited to 100 and will be priced at Rs 66 lakh Delhi and the assembled version is at Rs 56.9 lakh. Such is the that the company has already out the limited edition AMG version.

Honegg, MD CEO, Mercedes India told ET, The new ML class is the important launch in the SUV space and be our corner stone to boost share. With the new ML being we are offering a full loaded ML with a greater value to our Because of the global success of the we are constrained of supply in 2012. year we hope to sell at 500 ML (100 units of CBU 400 units in CKD but next year the allotment be much higher in the range of ML class.

Mercedes Benz claims the ML is longer and wider in dimension the competition (BMW X5). On the point, the ML Class will on BMW X5 and Audi Q5. The company has sold 1,500 units of ML Class in since its launch in 2008, but The ML comes with Active Assist, Airmatic Air Suspension, 20 AMG Body styling Alloy Designo Leather Interiors and Spare wheel included in the fitments and it is loaded with and gadgets like Attention Eco start stop, Reversing etc.

The SUV sales constitutes 10% (750 of Mercedes Benz’s annual (7,500 units), with ML class and the new GL class likely to be next year, Mercedes expects the share of SUVs to go up. Benz has reportedly lost out to as the number two player in the premium car but Honegg says, Mercedes is not in number games and it is aiming for growth in India.

The company sold around units in 2011, which was a of 30% over 2010, but in 2012, it to grow at a much slower of 20% due to the existing market environment. The premium and luxury car market is at a CAGR of 30-40 % and stood at units in 2011. It is expected to 30,000 to 31,000 units by the end of

In 2011,BMW was the number one player in the with sales of over cars, followed by Mercedes at 7,430 and Audi at 5,511,taking the three position. With reportedly overtaking Mercedes in the first quarter itself,competition may get more fierce.

The real charge in volumes will once the smaller A and B class will come in India Honegg. And it is gearing up with investments into assembly for both ML and B Class cars in We expect to grow at a CAGR of 20% the next 8-10 years. The will be higher in 2013-14-15 due to compact models, but in the long run we grow at the rate of 20%, Honegg.

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