Mercedes to end US sales of Alabamabuilt RClass | AL com

20 Май 2015 | Author: | No comments yet »
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Mercedes to end US sales of Alabama-built

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The Mercedes-Benz R-Class will disappear from dealer in the U.S. and in a few years, it may be a memory

The German automaker earlier month announced that it is U.S. sales of the slow-selling but its Tuscaloosa County auto plant will continue to the model for foreign markets it is much more popular.

and auto trade journals, speculate that the R-Class is on its way out for and Mercedes will possibly it with a new model slated to the Alabama assembly lines in

Mercedes launched the R-Class in as a new vehicle segment, a sport which features the elements of an a sedan and a luxury wagon.

It during the height of the SUV craze, but it more like a station than a rugged utility said Scott Oldham, in chief for the auto website

In essence, it is a minivan without doors, he said. It’s not the people wanted to project, not the of vehicle people were to spend that much on in any kind of volume.

Pricing for the model starts at $51,115.

But the has found a wider following in its top global market. More half of those built at the plant, which is the sole source of the vehicle, are sold in

Last year, R-Class in China totaled 11,635. compared to 2,385 in the U.S. was a 19 percent drop from the year.

In January and February of year, Mercedes sold under 300 R-Class models in the down more than 28 from the first two months of year.

U.S. sales of the two Mercedes vehicles built in County, the M-Class and the GL-Class, 35,835 and 25,139, respectively, in

Along with China, the will continue to be sold in Mexico and European countries, Mercedes spokesman Christian

Among U.S. consumers, he there is growing demand for Mercedes SUVs, including the and the GL-Class, which both double-digit sales growth year.

We decided that the case no longer was sustainable, for the in the U.S. Bokich said. For markets, the vehicle will to be produced through its life through 2015.


Bokich he has no information on the R-Class after

But he emphasized the Alabama plant’s in the global strategy for Mercedes and its company, Daimler.

The plant is receiving $2.4 in new investment, including projects will expand its capacity, add of the C-Class sedan in time for a launch and, in 2015, add of an unnamed model that is to be a variant of the M-Class.

As for the R-Class, sales will wind through the summer, Bokich The 2013 model will not be in the U.S. market.

Michael sales manager for Crown in Hoover, said the R-Class have loyal fans. But people couldn’t get past its

They liked the drive, liked the space, but they up buying a GL instead of an R, he said. more of a wagon look, and just doesn’t appeal to the

A redesign for the 2011 model attempted to address the issue, by the front end more upright, an SUV. The changes helped Musso said, but there’s so much you can do with that style.

It’s unfortunate the R-Class never caught on in the said Oldham, adding he would be surprised if Mercedes in another redesign of the R-Class 2015.

It’s not a bad vehicle, he It’s extremely practical, put together and it certainly had the utility of any SUV or

But sometimes an attempt to invent a new in the market fails.

Not only did offer a more desirable within its own dealerships, obviously the is full of alternatives more in with the public’s taste, said.

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