2014 MercedesBenz SClass Got a $1 Billion Makeover | Hollywood…

16 Апр 2015 | Author: | No comments yet »

Why Mercedes’ S-Class Got a $1 Billion

With a Tesla model the luxury sedan in early the longtime favorite of A-listers Demi Moore and Tiger is fighting for market share upgrades like a hot-stone-massage option.

Jon Alain Guzik

story first appeared in the 23 issue of The Hollywood Reporter

All you need to know about the competitive luxury automobile is this: The new 2014 Mercedes-Benz rear seats not only a hot-stone-massage option but their own app to seat movement. That give an idea of just how luxury is compulsory these to sell a plausible luxury

The new S-Class, which launches in and will most likely be at $95,000, is the latest edition of the car has been Mercedes-Benz’s flagship for 41 and has a deep penetration among and pro sports — Tiger and Demi Moore have spotted in them. But lately, the S has challenged for the hearts, minds and of Hollywood by the $78,800 Audi A8 L, the BMW 750Li and especially the $83,570 Tesla Model S P85. The considered a midsize car despite its outsold the larger German in America in the first quarter of with 4,900 units compared with the S-Class at

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For 20 years, I was a very happy owner, says Paul . a Beverly Hills entertainment I had an S-600 but found it much too big and not fun. It was a tank. Four ago, Kiesel forsook his Mercedes and bought a Tesla.

drivers like Kiesel Mercedes must win over if the S is to relevant. The car is far from unpopular even in its current and somewhat form, the S-Class remains the No. 1 luxury sedan in America, year-to-date sales of 6,788 Says Steve Cannon . CEO of USA, It’s the flagship of the industry.

Nonetheless, according to Bridge . an auto analyst at SP IQ, Mercedes spent more $1 billion revamping production to the S-Class its first serious since 2006, and the differences are I think the new S-Class is going to in a lot of the Rolls-Royce and Bentley buyers, Mark Barsoomian . general manager at Mercedes-Benz of Beverly That’s what Mercedes-Benz is for in a lot of ways.

Where the previous S was all Teutonic the 2014 is all about technology and with a major emphasis on Luxury was the strongest driver for says Hermann-Joseph Storp . the design engineer.

The new S-Class is than ever at 17.2 long (the Tesla is a foot shorter) and has a more presence, with its longer domed roofline and gently rear reminiscent of the Bentley (Mileage should be close to the model’s 19 mpg city/21 highway.) deepened the sedan’s hallmark cue, the dropping line descends from front to and creates a convex-concave effect the entire flank of the vehicle. the S is stuffed with some of the over-the-top technology available, a system that scans the surface with a stereo and instantaneously adjusts the suspension. The cabin evokes a Gulfstream’s with an immense interactive nested amid the usual wood accents; the rear evokes the snug luxury of a first-class cabin with tray tables, exotic inlays and more Nappa than a Milan menswear

All of which delivers the car into the without jettisoning its luxury-liner You can immediately recognize that a Mercedes, says Hans-Dieter . one of the designers. That way, our don’t have to get used to the new car and an idea about the quality the start. (Mercedes claims it has than 20,000 preorders.)

Mercedes-Benz S-Class

While the previous S came in and diesel options, a plug-in version of the new S is available only in When that model though not a pure electric the Tesla — makes it to the as expected, it will be a major in the green luxury-car wars.


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Mercedes-Benz S-Class
Mercedes-Benz S-Class
Mercedes-Benz S-Class

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