New Mercedes SClass Pampering for pampered rich

8 Мар 2015 | Author: | No comments yet »
Mercedes-Benz S-Class

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Flagship has long list a amenities to the occupants Not just massage, but hot massage M-B says it is essence of


The redesigned version of the Mercedes-Benz flagship sedan went on sale week, backed by a marketing that will be hard to even though few of us can have a lux-mobile on our shopping lists.

The starts at $93,825 with for a base rear-drive S550 (on now), $96,825 for S550 all-wheel drive M-B calls (out next month). The S63 AMG model (also next starts at $140,425 with now standard.

Who can spend that for a you ask? Says M-B, are 76% male, 83% married, age 61 and make per year. What those most also look at: BMW 7, A8, Lexus LS.

But we’ll all see a lot of S-Class ads starting week. The costly buy for two launch ads by (NYC) ranges from entertainment shows — as Modern Family, Dancing the Stars, Criminal Minds and — to news and talk such as Nightline, Letterman, Fallon and Meet the Press to sports, such as ESPN Night Football and Sunday Football on NBC. Multiple channels get a slice, too. And are print and digital ads.

The TV ad, Four Words, goes 127 years to founder Gottlieb garage and his slogan: The Best or It brings you forward through M-B trophies and winning race to modern design centers, and even crash testing. The a moody drive through a nightscape, features the cornucopia of comforts that the S550

With the range of airings for the M-B must assume that seeing the S550 will the rest of us more likely to say, its new CLA sedan starting at $30,000.

New Mercedes S-Class ad: control

But don’t kid yourself. By The they clearly mean the No other car stands for the Mercedes-Benz promise more than the Mercedes Chairman Dr. Dieter said in July.

The essence of marketing is coming up with the rich didn’t know needed until you offered Here are some offerings on the

• Heated armrests. Heated seats and now even heated and steering wheels are moving the auto food chain, so was the obvious next frontier for

• Hot stone massage. To mimic a massage, Mercedes developed a system with 14 separately air cushions in the seat back can work with the electric Folks who have a driver or who have really pampered or pets — also can this for their rear

• Aromatherapy air. The Air Balance filters and ionizes cabin air and scents it in your choice of

• Woofers in the firewall, not the doors. In an M-B the bass drivers in the firewall use space in the cross and side as the resonance chamber. Two sound are offered.

• Mood lighting. ambient lighting for the interior soft accents all around in a of seven colors to suit mood.

• A throne in the back. Up it’s nice, but M-B also to sell the S550 in markets buyers routinely have a They can order from a of rear seat packages offer reclining up to 43.5 a foot rest, cupholders heat or cool, folding and heat, ventilation and massage in the You also get, of course, own climate and entertainment controls and The recliner even gets a air bag to keep the occupant from under his or her seat belt in a

• Foot-long screens. The dash and infotainment command center are — above the equally big bank of AC vents — on a of 12.3-inch widescreens.

• Magic Control. We’re not talking the massage. The option uses see imperfections in the road ahead and adjusts the suspension to handle

• No light bulbs. M-B says the is the world’s first car with lighting inside and out. requires about 500 LEDs for the and interior lights if you include the lighting.

• Safety systems may be smarter than you are. says the car offers more 30 standard and optional active and safety technologies it calls Drive.

A highlight is the optional Driver Assistance Package offered on 2014 E-Class) includes: Radar-based adaptive control that also steering corrections. A front system that can stop the car up to 31 mph without your input and it enough to partially mitigate a from up to 45 mph. A rear system that takes to prepare the safety features if it a rearender coming. A system senses cross-traffic with cameras and will hit the brakes. A keeping system that A blind spot system will brake.

New Mercedes S-Class ad: The best or

Motivating all this down the is a direct-injection, two-turbo, 4.7-liter V-8 out 455 horsepower and 516 lbs.-ft. of torque hauls the big sedan from 0 to 60 mph in 4.8 seconds, says M-B. Gas is up, now 17 mpg city, 26 highway.


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