MercedesBenz Sprinter A powerful performer!

25 Май 2015 | Author: | No comments yet »
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Mercedes-Benz Sprinter: A powerful

Roughly 2.5 million Mercedes-Benz sold worldwide since the was first introduced

A key pillar of Vans’ global growth

Customers impressed by low total of ownership and long operating

It just keeps on sprinting! since the Mercedes-Benz Sprinter its debut in 1995, the van has made a for itself the world over and has a top seller. Over the past 18 the vehicle has boasted total of 2.47 million units and customers perform a wide of tasks. The Sprinter is a truly vehicle and a key pillar of the “Vans global” growth strategy of Vans.

“It is no coincidence that the Mercedes-Benz has lent its name to an entire segment. The Mercedes-Benz Sprinter has set the pace for the large van segment it comes to quality, safety, and says Volker Mornhinweg, of Mercedes-Benz Vans. “The success also demonstrates how you can out in a small market niche and go on to the world.”

Mornhinweg is referring to the van’s of development. Located in the segment for with around 3.5 tons the Mercedes-Benz Sprinter straddles the between cars and trucks — as by German traffic law at the time the van was However, the innovative vehicle has not only met with a great in Germany; the pioneering van is also conquering foreign markets. the several thousand variants of the van are in around 130 countries.

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The Sprinter’s character as an increasingly vehicle is also reflected in its locations. In addition to rolling off the in Düsseldorf and Ludwigsfelde, Germany, the van is in Charleston, South Carolina, Catan, Argentina, and Fuzhou, In order to penetrate Russia’s mass market, an additional of the Sprinter Classic at a plant by the Russian manufacturer GAZ in Nizhny is currently being prepared. makes the Sprinter one of the key pillars of the goes global” growth of Mercedes-Benz Vans. The strategy is globalizing the division’s business and additional earnings potential in new markets.

A powerful performer for customers

the Mercedes-Benz Sprinter also the growth and efficiency of its customers. diesel engines, long intervals, and a series of intelligent systems keep the total of ownership low and ensure that times are long, thus the Sprinter into a real of efficiency.

The market has acknowledged this This is demonstrated by the fact Mercedes-Benz Vans sold a of 159,000 Sprinters in 2012. challenging market conditions sales to stay below year’s high level in Europe, demand for the vehicle increased in Eastern Europe, in Russia and Turkey. In North where the Sprinter is sold both the Mercedes-Benz and Freightliner sales even rose by 19

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