BlackTrax used at Mercedes Benz launch of new VClass

10 Мар 2015 | Author: | No comments yet »
Mercedes-Benz V-Class

BlackTrax used at Mercedes launch of new V-Class

Contact: Allender

K-Communications Associates

m box bewegtbild GmbH creates high-energy realtime multimedia for new Mercedes Benz V-Class in Munich, Germany

TORONTO, Underlining the ruggedness and consistency of its as well as their high CAST BlackTrax Ltd is proud to supplied the BlackTrax motion-tracking to multimedia production company m box GmbH for the press and dealer of the new Mercedes Benz V-Class MPV. This world took place on 30 and 31 January, with the epic proportions of the in Munich, Germany, as its location.

m box on a modular stage, tracked BlackTrax – Photos © m box.

the creative lead of Daimler’s agency Oliver Schrott (OSK), m box was tasked with an exciting 3:40 minute that used a hybrid mix of action and CG animation. Four edge-blended projectors fired CG onto a 20m-wide rear-projection for the backdrop, while a further full-HD projectors were to fire moving images the stage, where a dance of 10 live performers and 20 movable in the shape of cubes, pyramids and panels effectively provided a moving series of projection-mapped

The team at m box worked closely the show’s choreographer, Alex to ensure that the video lighting effects and audio were all programmed to synergize the movement of the dancers and the moving communicating the new vehicle’s key attributes in a way was both visually impressive and surprising to the invited audience.

Retschitzegger, CEO at m box, explained: “We BlackTrax to track the movement of the objects across the stage with the data from the then being fed to our own V4 media so that the projected imagery both people and props – regardless of how fast and how far they and in what direction.”

To produce tracking data to downstream and projectors, CAST supplied m box 20 BTBeacons fixed to objects, with ten of its PoE BTSensors (which are capture cameras secured on the truss around the space) for the BTBeacons. Each BTBeacon, is smaller than a flip-phone, an IR LED, accelerometer, gyroscope, and wireless radio. 3-D tracking (x,y,z) is transmitted by a unique IR captured by the BTSensors, while information in three dimensions pitch roll) is sent by RF to the central BTController – making six of tracking in total – all in realtime.  these multiple sources, the determines the precise dynamic data and streams it downstream in DMX ArtNET.

m box projects on a modular stage

© m box

“Using BlackTrax greatly freedom of movement for the performers,” Retschitzegger. “They don’t to worry about hitting points on the stage or placing in exactly the right position at the precise moment in time. so many objects on stage at the time, there is always a that they become a for the performers. In this case, ensured that they fun and became part of the show.

of BlackTrax cuts down on time because the dancers have to precisely repeat movements, so as well as creative your production saves and money as well.

“BlackTrax is very easy to set up. The are about the size of a webcam and they have been strategically around the space, the system can be calibrated within Once the performers and modular of staging have been with BTBeacons, BlackTrax the whole space and essentially the ‘eye’ of the media server, it to see and understand all the complex movements of and objects that are taking on-stage.”

Retschitzegger and his crew received class-leading support the BlackTrax Team, as he explained: projection on to a moving stage and objects in realtime was only in close co-operation with the and innovative BlackTrax Team, wrote a custom protocol so the BlackTrax Solution could to our proprietary media server. a first technical test run in the week of January, potential were spotted and analyzed, and adjustments made to guarantee a show performance during the

“Being able to design the in advance as usual but without the to spend time plotting the that performers could and repeat (which would be and delivered in realtime by BlackTrax) us to be even more creative and within the production, which is to achieve when you are working such tight load-in and times.

© m box

“The ability to virtually the location of each object and on-stage and lock the projection to individual element with precision, both positionally and was incredibly beneficial – particularly in a such as this which with two vehicles being onto the stage together and at the right time. We are looking at BlackTrax in future projects we do, so watch this space!”

Freeman, chairman at CAST concluded: “Live event such as the Mercedes Benz launch, pose particular artistic and technology challenges BlackTrax is designed to resolve The m box production emphatically raises the bar by the energy and WOW achieved by spontaneous, creatively and artistically inspiring It performed faultlessly for m box and their — and for anyone who saw this ground-breaking the results really do speak for

For enquiries about the BlackTrax please contact or the website at

Mercedes-Benz V-Class

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Editors note – Photography be credited:  © m box.

About m box

m box is a based agency for animation, design and spatial media m box designs, stages and programs images for all formats, ranging a small display to a building The fascination for imaginary worlds is brought together m box’s team in 2000.

Conceptual methods, enthusiasm for experimentation and the of new spaces for experience and play, but a commitment to high standards of and technical quality characterise m work and development.

Whether it is animation, character design, design, or whether in an expanded an interactive interplay with itself: this enthusiasm for images, spatial and interactive and the desire to constantly reinvent has always remained the motor for m creative output.

Selected references:

Theme Park Expo, Hannover 2000 / Agua – Acciona Pavillon Zaragoza 2008 / Visual – BMW Museum, Munich 2008 / T-Gallery, Bonn 2010 / The Box – State Grid, Expo 2010 / The Treasure – Saudi Expo Shanghai 2010 / Pulse – Mercedes Benz at IAA, Frankfurt 2011 / 100, Centennial Gala Frankfurt 2012 / BMW M Festival / 150th Anniversary Celebration SPD / Cloud Arena, CeBit / XBOX ONE Launch 2013 / NEC Show Visuals,  ISE Amsterdam

Mercedes V-Class World Munich 2014

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Retschitzegger, CEO

Mercedes-Benz V-Class
Mercedes-Benz V-Class
Mercedes-Benz V-Class

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