Daimler Fits VClass Van With Features for SClass Sedan Bloomberg

15 Апр 2015 | Author: | No comments yet »
Mercedes-Benz V-Class

Daimler Fits V-Class Van Features for S-Class Sedan

AG (DAI). the world’s third-biggest maker, is bringing back the V-Class van with features the flagship S-Class sedan to a plan to raise deliveries 60 percent.

Daimler, also the biggest truckmaker, set a target in of selling 400,000 commercial and vans annually by next The V-Class, unveiled yesterday at an in Munich, will be offered options usually available on Mercedes cars, such as detectors and cameras to observe a parking-assist system and a smartphone-like for radio and navigation controls.

Pushing the vehicles upscale is necessary,” said Juergen a Frankfurt-based analyst at Bankhaus “Up to now the vans had a quality level couldn’t compete” with from Volkswagen AG. “Mercedes is to catch up with the competition as as possible. That’s their priority.”

Chief Executive Dieter Zetsche has laid out a for the luxury Mercedes car and sport-utility brand to surpass larger Bayerische Motoren Werke AG and AG (NSU) in global deliveries by and the division’s sales growth year beat gains at Stuttgart, Germany-based Daimler is the V-Class name for passenger to help attract customers, the nomenclature it uses for premium models such as the A-Class and up-market E-Class sedan.

‘Fan Club’

The V-Class significantly expand our large and fan club,” and “it absolutely deserves its in the Mercedes alphabet,” Zetsche at the Munich presentation ceremony.

The new which will replace the will seat as many as people and is aimed at families, services and people who want to bulky sports gear. The also features LED headlamps and Audiosysteme GmbH high-end speakers similar to those in the the company said.

“The model combines the of two worlds,” with “the of a traditional van and the typical strengths of a passenger car,” Volker head of the van division, said at the

The ceremony yesterday included the of a humorous advertisement featuring and a dozen clumsily costumed packing themselves into a

Van Line-Up

Mercedes-Benz V-Class

The V-Class is priced at euros ($58,400), and joins a that includes the similarly Vito and larger Sprinter vans and the Citan delivery that’s based on French Renault SA (RNO) ’s Kangoo. The name was in use from 1996 2003, when the Viano was according to Sebastian Michel, a at the unit.

Daimler’s van division has broadened its base to Russia and China in the few years, and it has a target of increasing the margin to 9 percent of sales 6.7 percent in the third quarter The business generates about 8 of Daimler’s revenue.

Production of an Sprinter model started in in the German cities of Dusseldorf and A new version of the Vito will to market later this The Viano is still built at a venture factory in Fuzhou, where Daimler is setting up its van development center outside Daimler will gain when its Sprinter assembly stop making Volkswagen’s model as a contract expires in

The company is spending about 190 euros to renew the paint and assembly lines at its van plant in Spain. for the V-Class. The site about 3,100 people.

was targeting an increase in van sales year from the 252,400 in 2012, and it forecast growth in the earnings before interest and to 600 million euros from 541 euros. The German company is to publish full-year earnings on Feb. 6.

To contact the reporter on story: Dorothee Tschampa in via dtschampa@bloomberg.net

To contact the editor responsible for story: Chad Thomas at

Mercedes-Benz V-Class
Mercedes-Benz V-Class

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