20 brilliant examples of billboard advertising | Advertising…

30 Апр 2015 | Author: | No comments yet »
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30 must-see examples of billboard

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An billboard design can be very to miss and attract attention miles around. Check out brilliantly creative examples.

are the most common form of advertising. Large and prominently ad agencies are continually thinking of new and ways to use them to grab the and imagination of their target The following brilliantly creative of billboard design do exactly Which is your favourite?

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01. OBI

DIY store OBI decided to do something by placing their billboards not in the places but on people’s homes Their thinking was based on the — ‘Why promote that make our homes beautiful, with advertising makes everything look

Instead, with the help of agency Jung Von Matt/Elbe. came up with something more imaginative and attention-grabbing. The big was the search for appropriate run-down Jung Von Matt/Elbe’s Max Pilwat

02. McDonalds

This billboard McDonalds ‘slashes’ the price of their Big Mac

Love them or them, McDonald’s has always to produce inventive advertisements and latest offering is one such Created by advertising agency DDB this billboard takes an approach to slashing prices on the of Norway and Sweden. Highlighting the differences on the cusp of each the advert showcases how much the Big Mac is in Sweden.

03. British Airways

design from British certainly got our attention. Designed by the Group UK. the company uses technology to track the flights allowing a child to point to the flights in real time. BA of marketing Abigail Comber This is a first, not just for Airways but for UK advertising.

Channelling childlike excitement of seeing first ever aeroplane, the is a truly marvellous example of design. You can see the billboards in London’s Circus and Chiswick.

04. OREO

One of favourite cookies, Oreo its 100th birthday with the campaign, and The Martin Agency tasked with creating a of inspiring animations. They teamed up with Brand New to take over the largest space in the United States Times Square.

It’s an venue that allows the shine in a dynamic space naturally fills people wonder, creative director of Hierta enthuses. This also takes advantage of the Square space by creating a tapestry of sharing that across the screens and leaps building to building.

05. Formula Toothcare

This design tears apart the billboard design

An utterly billboard design for Formula with the tag line ‘builds teeth’ taken to extremes. The metal frame makes the design look all the more and eye-catching — ensuring a execution in delivery. This certainly catch our eye if we were past.

06. BMW

BMW pushes the electric of its new car with halo lighting

communications agency Posterscope an illuminating outdoor advertising to promote the BMW i3, which is claimed to be the first premium fully car.

Posterscope’s Hyperspace worked closely with creative agency, WCRS, on the campaign which incorporates lighting into customised special builds to create an glow effect around 2D of the i3.

A companion app is available to increase the

Key parts of the car are separately illuminated to the models hi-tech eco-friendly and electric inner workings, a cutting-edge printing technique the contrast with the backlit

Part of a larger £1m running on across roadside, and underground sites in the UK, the advertising encourages consumers to download a mobile app from the App Store, them to take a virtual drive in the BMW i3.

07. Orphea

Orphea4D is a powerful insecticide spray for This brilliant campaign the brand by transforming a normal into a huge insect Transparent glue was applied on a of the billboard in a recognisable shape and flies and mosquitoes got trapped they made the shape

08. C.A.L.M.

Street art can be a great way a powerful message. To raise of the charity C.A.L.M. graffiti Soulful Creative created brilliant billboards.

The posters aim to the fact that three men the age of 35 take their own lives single day in the UK. The lighting is also a nice touch — that passers-by will certainly take notice of the

09. Nike: Knitting

To promote latest Free Flyknit Nike got together with giants Wieden + Kennedy to knit a humongous shoe a billboard. With the help of workers, strips of neon were threaded together to the shoe on top of a bare foot. The knitting sessions took on Nanjing East Road, one of the heavily trafficked streets in raising more than a few

10. iPod and iTunes

There’s no as to what Apple are trying to say this billboard design

made sure there’d be no of missing this advertising for its iTunes store and iPod. several feet in the air, the design features a fountain of that can be purchased and enjoyed on the portable media player.

message is simple: combine an with iTunes and you have an source of entertainment at your

11. Black Tower Home

TBWA/Vancouver prove that do, indeed, steal in this campaign for Black Tower

In a campaign for Black Tower advertising agency TBWA/Vancouver that some people take whatever they can get hands on.

The agency lined a billboard with sought-after items like framed rugs, pillows, and cookware on a afternoon. By the end of the weekend, the board was revealing the campaign’s simple message: ‘People Steal. Tower Home Security’.

12. Sky Channel

This original, billboard design was created by agency DDB New Zealand

This design for the Discovery Channel was by advertising agency DDB New Zealand .

A model, the design replicated a board demonstrating how various elements work — the turbine powering the batteries, stored power until the read ‘full’, activating the lights and finally the light box the Discovery logo.

13. BBC World

use of corner billboards in this for BBc World by BBDO New York

BBC World became available in the US, New York chose amazing and clever billboard placement to the country the international news had arrived.

The imagery, taken events around the world, is to grab your attention But the BBDO team cleverly corner billboards to show takes on the same situation. but very effective.

14. Kill

Saatchi Saatchi New Zealand the wall, sidewalk and three white cars in its promotion for movie Kill Bill, Vol 1

Advertising agency Saatchi New Zealand went all out a few years when promoting Quentin Kill Bill, Vol 1. The cool design features Uma Thurman, her Hatorri Hanzo and an impressive spatter of blood.

The installation was at a busy Auckland intersection to a local channel’s screening of the If anyone was in doubt as to what the entailed, Saatchi and Saatchi it crystal clear with design.

15. Miele vaccuum

In order to promote the power of the S8 monster suction vaccuum Bratislava-based adverting agency McCann Erickson placed brilliant billboard design a well known tunnel.

The then filmed trafffic a period of time, resulting in video that gives the of various vehicles being into the vaccuum pipe.

16. sundial billboard

Ad agency Leo use a sundial in this brilliant design to promote McDonald’s menu

The print on this billboard is nothing to write about. But the addition of a sundial on top turns it an innovative and brilliant of design. Displayed is the fast giant’s breakfast menu, the sun casting shadow on each that corresponds to the time of day you normally eat it.

Created by ad agency Leo the sundial not only points out meal you should go for, it creates a shadow of the restaurant’s ‘M’ as it does so.

17. The Economist Light Bulb

UK-based agency Abbott Mead BBDO was the brains behind ingenious light bulb design

This simple yet design comes from creative advertising and brand agency Abbott Mead BBDO. The ‘less is more’ features a giant lightbulb out of the centre of a red background, the only reading ‘The Economist’.

electronic motion sensors, the lit up every time someone underneath it. A brilliant, effective way to get the across.

18. Koleston Naturals:

Leo Burnett came up with clever concept for Koleston colourant, which uses the sun as of its design

Advertising agency Leo like incorporating the sun into awesome designs, including one for hair colourant Koleston The innovative design features a hair die-cut in the billboard to the variations of Koleston naturals’ through the different phases of the day and

Th effect the sun has on this design is brilliant, with the model’s colour changing from to black in just a few hours.

19. billboard

In an attempt to reduce accidents on the roads in New Zealand, created this billboard that bleeds when it

The concept for this powerful design came from New creative agency ColensoBBDO. The was approached by South Auckland government bodies with a to create a design that lower the number of fatal on the road.

Noticing that had increased during a particularly wet the road safety team put up billboard that bleeds it rains. The message? “Rain everything. Drive to the conditions.” If harrowing image doesn’t people slow down, we know what will.

20. hair trimmer

Saatchi Indonesia incorporated real-world into its design for Panasonic’s hair trimmer

We love comedic design by Saatchi Indonesia for Panasonic’s nose trimmer. The billboards were around actual wires and in Indonesia to amusingly advertise the for the device and showcase its safety system.

So if you’re afraid to sensitive nose hair, could be just the product for A fun and innovative idea.

21. Colorado Patrol

car Smart insect

Keep your on the road, not this brilliant by Amelie Company

Tailgating worth it. Give Trucks It’s the law. That’s the that features on this designed billboard by French-American agency AmГ©lie Company for the State Patrol.

It’s keep your distance or end up like the billboard. This is one that will certainly the attention of drivers. Although hope the cool campaign keep their eyes off the for too long!

22. Science World

We how long it took the Rethink to glue 9,000 diamonds to billboard?

The guys at advertising Rethink, Canada have up with the Science World to create a series of brilliant dedicated to promoting science in And this eye-catching design is no The Rethink team glued glass diamonds to a billboard to Science World’s Treasure And to demonstrate that, compared to other gems, diamonds all that rare.

Other designs include a board in pure gold and a stick man from 9,000 pencils.

23. The Day Tomorrow

The team at ad agency Contract up with this innovative way of the 2004 disaster movie The Day Tomorrow

In order to promote Emmerich’s 2004 global-warming movie The Day After Tomorrow to audiences, ad agency Contract a billboard in the sea not far from Mumbai. The being to mimic the idea of being overwhelmed by water, the also placed a replica of the State building further out to

Leaving just the details of the release and venue, the marketing attracted the attention of many a by.

24. Smart: Little billboard

Toronto promoted Smart low impact on the environment with itty-bitty billboards

This design proves that you have a good idea, really doesn’t matter. In with Smart car’s low on the environment, instead of using big that pollute the environment, agency BBDO, Toronto a series of scaled down

The miniature street advertising were placed in various around Toronto, all of them the beauty of being small.

25. billboard

Ad agency YR utilised part of this billboard to DIY company Craftsman

There’s no hidden message in this for Craftsman Tools by ad agency YR. The impressive billboard featuring a lifelike hand holding a aimed to promote the DIY store, the tagline, Trust. In Your

Released back in June this is a perfect example of marketing that almost would’ve caught the eye of every by.

26. Invisible

The JWT team incorporated a for seeing me’ message the mannequin, in case it was vandalised

so it’s not a billboard and more of a poster, but we had to include this yet touching campaign. The Australian Foundation partnered with agency JWT to create this and powerful billboard design, the aim of raising awareness of neglect as a of child abuse.

The installations located at popular sites Sydney, featuring a huge pasted over a child-sized The design secured the JWT team the Lion at Cannes Outdoor in 2010.

27. Nike: Run

Nike’s campaign encourages runners to going when they the wall’

Many companies taken on a transparent billboard when developing advertising But we particularly like this one for which encourages people to running when they the wall’.

From the image, it’s to attain whether this a pasted on to a board or a frame you can walk through. But we’d to think it’s the latter, runners beware!

28. Levis

lets its product do the talking in billboard design

Founded in the mid 1800s, Levi Strauss and Co has become known worldwide for its brand of denim jeans. such a recongiseable brand and a simple but clever design was all was needed for this billboard.

Levis lets its jeans do the featuring a section of a giant of 501s, unbuttoned to reveal not the the infamous numbers, but realistic in the denim, stitching, buttons and

29. Heineken

This eye-catching was developed by advertising agency

This billboard for Heineken is a example of how a small and simple that’s perfectly executed can a big impact. The three dimensional features a hand seemingly out of the background about to grab the of beer.

The concept for the billboard, graced the city of Amsterdam, was by the team at advertising agency .

30. Absolut Vodka

Absolut’s ad campaign transformed an ordinary into a stylish NYC apartment in 2000

Absolut Vodka’s advertising campaign is one of the most consumer products campaigns in the of advertising. Known for it creative the company outdid itself in 2000 when it created eye-catching billboard.

After up with fellow Swedish brand IKEA, the company a billboard in Manhattan into a but cramped, New York City turned on its side — and like an Absolut bottle.

This is an extended and updated of an article that previously on Creative Bloq.

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