A Brief History of smart Production Car As Fashion Statement…

24 Янв 2015 | Author: | No comments yet »
car Smart City-Cabrio

Article From: Automotive Production Gary S. Vasilash.

Posted on: 1/7/2008

One of the great comeback stories is that of the watch industry. Remember back in the late ‘70s and ‘80s people (men, were sporting their black plastic digital Suddenly annoying beeps heard everywhere, particularly in places. While the U.S. industry execs thought they were being hammered by Japanese competitors, watchmakers were being They not only used like gears and cogs, but were manufacturing analog Enter Nicholas Hayek, who Société de Microélectronique et d’Horlogerie in 1983, gave the world the And with analog watches as statement, the Swiss watch-making gave the Japanese a run for its money.

a decade earlier, in 1972, a man Johann Tomforde, was the project for future transportation systems at And he conceived of an urban vehicle would be 2.5-m long, a Fast-forward to 1981. Mercedes built a concept, the Nahverkehrsfahzrzeug or “Local Traffic Vehicle.” executives were becoming with the urban environment for so this project continued on that in 1990 two variant went into development, one the A 93 prototype, which became the A,” and culminated in the production A Class, and the other, the Mercedes Car, a.k.a. the Micro Car (MCC), an electric car that was long.

Meanwhile, in 1991, in California, at the Mercedes-Benz Advanced Studio in Irvine, a group of went to work on a Micro Car that was internally designated 01.” In 1992 a prototype was by Metalcrafters.

Nicholas Hayek had an idea. He that the cost-effective modular processes used to produce could be applied to manufacturing What’s more, he thought developing an electric city car be ideal. He worked with the School of Engineer-ing in Switzerland on an vehicle architecture. He was also with Mercedes executives done so, to no avail, with from Volkswagen). In 1994, AG and Schweizerische Gesellschaft für und Uhrenindustrie (or the Swiss Corporation for and Watchmaking Industries) formed Compact Car (MCC) AG, with a ownership split. In 1994 MCC was established for the purposes of locating a smartville, in Hambach, France, had its production launch in 1997, the year that the production of the three-cylinder smart city was revealed to the public at the Frankfurt Show. Earlier that Hayek had accepted a buyout. In Daimler-Benz had control over the that was renamed Micro Car smart GmbH. In 2002, the was renamed again, smart


There were a smart coupé and a smart city In 2002 there was the smart a vehicle without doors, or windshield. The following year the roadster and roadster-coupe were Then in 2004, there was the forfour, which, as implied was a (3.75-m long) vehicle for people. By the end of the summer of 2006, the previously the city, was all that And in 2007, the second generation of car debuted. While smart had been available in 36 countries, the had not been one of them.

Coming to America: The Next

Which leads to Roger chairman of the Penske Automotive an organization with 165 dealerships in 19 and Puerto Rico and 142 dealerships of the U.S. It offers 40 different new brands as well as used In 2006 the company sold new vehicles and 88,700 previously It had revenue of $11.2 billion. On 28, 2006, Dieter Zetsche, title at that time was of the board of management of DaimlerChrysler AG and of the Mercedes Car Group, stated, the success of the smart fortwo in with more than attracted customers and the increasing for affordable and fuel-efficient small in the U.S.A. we are now bringing this new of mobility to U.S. cities. The has never been better for I am convinced that the smart as an innovative, ecological and agile car will soon become as familiar a sight on the streets of New Miami, or Seattle as it is today in Berlin or Paris.” The brand is brought to the U.S. by Roger organization, a man with whom was familiar with for various including the fact that in DaimlerChrysler bought all of the shares of Diesel Corp. including the owned by Penske Corp. For his Penske said on June 28, our international diversification we’ve the benefit the smart brand in Europe. We believe the U.S. will embrace the smart with its exceptional fuel environmentally friendly features, and price point.”

That same day, went live and, Dave Schembri, president of USA, they’ve had over million unique visitors to the What’s more astonishing is 71% of the visitors said that wanted to be contacted by a dealer. In 2007, a $99-reservation program was put in on the website wherein people secure their place in for getting a car that wasn’t to be made available to them for a year (the first are to go on sale in 2008). Penske, who checks on the status of the reservation on his BlackBerry, says that are going back to groups of who have placed orders he and Schembri are among those who placed orders and he insists they are not going to be jumping places in line, nor are they to allow their influential nor celebrities to get preferential treatment), 84% are orders and no more than 8% are for the return of their deposit. more, they are finding many people are actually options to the vehicle they speced, options totaling an of $1,200.

There are three being offered. All of them are the same: 106.1-in. long, wheelbase, 61.38-in. wide; and high. All are powered by a one-liter (or three-cylinder engine that is at 78 hp @ 5,800 rpm and provides 68 lb-ft of @ 4,500 rpm. All have a automated manual transmission essentially means that it can be as an automatic transmission or manually All have 15-in. wheels, diameter disc brakes at the 8-in. diameter drums at the ABS, electronic brake distribution, traction control, brake assist, and electronic program (ESP). There is the pure, staring at $11,590. The passion coupe, starting at And the fortwo passion cabriolet at $16,590. It is worth noting the pure model is one that the definition of “nothing extraneous” to the wherein not only are the windows but there is no audio system.

car Smart City-Cabrio

According to Penske, at the end of October the model mix was 3.5% pure, passion cabrio, and 60% passion.

is potentially the most revolutionary of this whole thing. who acknowledges that there are additions to the lineup (e.g. in there are models with gasoline engines, diesel and a “microhybrid’; in the U.K. there is a fleet of approximately 100 electrically fortwos on lease), states, told the group we don’t a lot of fancy extras right We have a build-to-order system.” last line is worth “We have a build-to-order

smart USA is, in Penske’s words, connection from the factory to the consumer.” All of the design, engineering, development, and other associated are handled by the Mercedes-Benz Car group Daimler AG. smart USA is essentially the network.

In the case of smart in the U.S. car that is coming over smartville is a car that has, in been sold. This is not a of building to inventory, which is the case. Consider that the tendency of the majority of car buyers in the is to buy off of dealers’ lots, here are waiting months for their vehicles. That has a tremendous to the economics of both the manufacturer and the distributor (Penske).

What’s the Hambach Plant is capable of a vehicle in 3.5 hours (Schembri that it might be possible to a European delivery program smart buyers could watch their car being in real time). The smart has a layout that is shaped a plus sign, with the starting at the bottom, where the and cockpit are joined, moving to the arm, where the chassis and train are added, moving to the arm for exterior and interior trim, and seats are added, then to the arm where the body panels are and the car undergoes quality control. makes this all possible is much of the production work is by on-site partners: Magna Systems for the frame (“tridion cell”); Siemens VDO Automotive for the module (including installation); Automotive for the rear axle and drive module; Plastal for the panels and trim; Magna for closure panels.

Go back to the start.

Nicholas who revolutionized the watch industry by watches a fun, inexpensive statement, looked to do much the for automobiles. Although his participation in the was comparatively brief, that approach has been retained. the fortwo is going to be bought by who are more interested in the fashion that it makes more any other aspects (e.g. the car remarkably fuel efficient, EPA 2008 consumption of 33 mpg city/40 mpg the car has room for just two passengers; the space behind the seats is to the beltline or 12-ft3 to the roof; the 0 to 60 mph time is 12.8 seconds; the limited top speed in 90 mph). In words, just as people buy for their fashionability, the smart is not about pure mobility.

car Smart City-Cabrio
car Smart City-Cabrio
car Smart City-Cabrio
car Smart City-Cabrio

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