CheezIt to Smart Car We’re Better Together | ClickZ

13 Июн 2015 | Author: | No comments yet »


car Smart K

Cheez-It to Smart Car: Better Together

Cheez-It’s media agency, Razorfish, a smart car in crackers and then a picture of it to @SmartCarUSA. It then the ante on Vine.

Cheez-It’s media agency covered a car in crackers and then tweeted a of it to @SmartCarUSA. Razorfish, one of Kellogg’s agencies, activated the snack’s account in September, and upped the with the campaign that a promoted tweet and a making-of

The team drove the encrusted car around the campus of Northwestern on ESPN’s College Gameday.

As has found on Facebook. its fans to play with the cracker’s food form, says Quish, creative director for which handles social and social content creation for the People do all sorts of fun stuff it.

With more than 4 Facebook followers, Razorfish it was time to expand Cheez-It’s media presence with using a strategy the team let Jack out to play. The target for the social communications is loosely approximately 18 to 34 and those with enough metabolisms to consume the of the hearty snack.

Razorfish to include some brand-to-brand conversation. Smart car has a personality in with our brand personality and it was the smallest car, so that for the most efficient use of Cheez-Its, says.

car Smart K

Razorfish social media Jeff Beck adds, It us long enough to cover a car; think about how it would take to cover a The Razorfish team would not how it got the Cheez-Its to stick to the car; would say only that it was a adcheesive.

The brand has received of unearned media recently, to Top Chef Season 4 winner Izard. For her recent wedding, the chef of her Girl The Goat created a Cheez-It-flavored cake filling included chocolate-covered along with chocolate peanut butter. Izard People magazine that are her favorite snack.

While Razorfish had nothing to do the wedding cake, the smart car gained more than 500 new followers for @TheRealCheezIt and plenty of on the Northwestern campus.

Quish says, Any brand can a car in a branded wrap, but to be able to a car in your product, instantly through the pedestrian mindset. And you can the Cheez-Its from five away.

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car Smart K
car Smart K
car Smart K

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