Ultra HighEnd Smart Bracelet From Ferrari Designer Will Cost…

22 Фев 2015 | Author: | No comments yet »
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Ultra High-End Smart From Ferrari Designer Cost $189K (Updated)

$130 for a Fitbit Force or for a Basis Watch is a lot to spend on a you wear on your wrist? How $189,000?

That’s the projected price of the top-of-the-line Armill from Christophe Co, a new wearables based in Miami that has a with Pininfarina, the company for designing the Ferrari, to design and the device. (Sergio Pininfarina died, but the firm is now run by his son Paolo

The plan is for bracelet wearers to be to scan their way into clubs such as the Monte Beach Club in Abu Dhabi, the House in London and the Kee Club in Kong, where they be able to press a button relays their favorite order to a tablet at the front A different button will a call through a companion app to a round-the-clock “dedicated lifestyle

Christophe CEO Aleksandr Bernhard not provide images of the bracelet for but early mock-ups show a metal bracelet with reminiscent of a sports car. The version will include he said.

Bernhard’s plan is to the bracelets available for preorder summer. They will a kinetic energy generator to the device with movement, as as NFC and Bluetooth LE. The tech components are to be so they can be upgraded at a later

There are to be three different tiers, with the lowest for $70,000. Lower-end editions have lesser gems and tech integrations, Bernhard

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Later features may include home control via gesture virtual keys and a virtual Sure, it all sounds fantastical and — but customization to the level that an bracelet is configured just for its is exactly the point of a luxury Bernhard said. The appeal is the of the device.

“Our target customer owns a Ferrari or at least is of Pininfarina,” said Bernhard. very tech savvy, and want to be the first to get it — even if they can be the only one.”

Bernhard, who by day sells pianos to individuals in South Florida, he has raised less than in angel funding so far, from his customers and contacts at his mater, Carnegie Mellon. a lot for a smart bracelet, but perhaps not so much for a hardware startup.

. Bernhard said the company has over $100,000, including its funding, since August and is seeking an additional $1.5

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